12 STEPS TO THE PERFECT SUMMER PROMOTION

• 55% of consumers spend more money during this time of the year

than any other period.

• Summer is busiest time of the year for all retail sales.

• Core consumers are out & about looking for something to do.

• Festivals, Tradeshows & Industry Events all have higher attendance

numbers than any other time of the year.

• More opportunities to get your product, service or promotion out to your

target audience.

• Consumers are more interested in value based sales offers, discounts

and specials.

WHY PROMOTE DURING SUMMER?

• What is the overall idea

for this promotion?

• Will it be fun &

engaging?

• Who are you trying to

target?

• Are you selling a

product?

• Are you giving freebies?

CONCEPT

1

• Have you organized your

team?

• How many people do you

require for your

campaign?

• Who will be training and

supervising your team?

PROMO TEAM

2

• Are you hiring any

equipment?

• Have you ordered

enough stock for the

event?

• Will your suppliers be

bumping in or dropping

off?

SUPPLIERS

3

LOCATION • Have you visited the site

before?

• How much space do you

have?

• Is it accessible?

• Do you require power?

4

• What facilities are

available in order for it to

work?

• Do you need power,

water, internet? changing

areas?

• Do you have to pay extra

for these?

FACILITIES

5

• Have you spoken to the

on ground staff, security

and management?

• Are they aware of your

promotion?

• Do you need to organize

bump in / out times?

CONTACTS

6

• Do you have all the

products you will be

promoting?

• Have you organized free

samples?

• If things get damaged do

you have spares?

PRODUCTS

7

BRANDING • What type of signage

does your promo

require?

• What equipment do you

need to erect your

signage?

• Has it all been approved

by site management?

8

• Can you execute

everything within your

allocated budget?

• Do you have additional

budget for extra

equipment?

BUDGET

9

• Does your promo have a sales

component?

• Can you drive your audience

directly in store?

• Have you contacted near by

stores to tell them what's

going on?

RETAIL

10

• Who is your target

market?

• Do you want a specific

audience?

• Are all your assets

appealing to that

audience?

TARGET

11

REPORT • Do you have facilities to capture

content?

• Can you track positive

engagements?

• Is there a feedback form if there

are any issues?

12

CONTACT US NOW! Give us a thumbs up and check out more of our work

Ultimately we want our clients to be left feeling

confident and supported, ready to take action and

gain substantial returns from working with us.

• www.kingcreative.com.au

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• info@kingcreative.com.au

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