11.21.13

The Realities of Realtime Marketing: Creating Teams, Building Trust

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Our Speakers

 Peter Kim is an advisor on social business and marketing strategy. He co-authored the book Social Business By Design and drives global industry discourse at beingpeterkim.com. He was previously Chief Strategy Officer at Dachis Group, an analyst at Forrester Research, and head of international marketing operations, e-commerce, and digital marketing at PUMA AG.

Pablo Henderson is a lifestyle brand expert with 15+ years of experience working with beverage, automotive, fashion and music industry clients coupled with over a decade of marketing consulting to leading luxury Hotel companies including Starwood Hotels, Diplomat Hotels, Gemstone Resorts International, Crescent Hotels & Resorts, Tecton Hospitality, Sage Hospitality and others.

Andrew Ashton is an Analyst on The Social Hive Team at Yum! Brands focusing on online global reputation management for KFC, Taco Bell and Pizza Hut. The team has trained over 250 international associates on using a sophisticated social listening tool for a number of use-cases including: reputation management, marketing, consumer insights and customer service. Further, The Hive provides real-time insights, analysis, engagement opportunities and content to the brands and other functions.

Robin Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007.  Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @robincarey

REAL TIME MARKETING + LISTENINGCREATING A WEB OF LISTENERS

THE COST OF IGNORING

Andrew AshtonAnalyst, Yum! Brands

@AndrewLAshton@yumbrands

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DEVELOP INTERNAL RESOURCES TO LEVERAGE LOW COST EXPERTISE

TRAIN THE TRAINER

CORE TEAMANALYSTS

REGIONAL LEADS

RESPONSETEAM

BASIC USERS

TRAINED ONTOOL

AGENCYUSERSTRAINED ON TOOL

SUPERUSERS

PROFICIENTON TOOL

WORKFLOW

250+USERS

90+MARKETS

41LANGUAGES

Daily Buzz: Sent out by 4:30 pm EST to 400+ subscribers. Details top global

brand engagements, chatter and issues.

Executive Report: sent out by 8:30 am EST to executive leadership detailing trending global issues in major and

emerging markets – focus on China and India.

WORKFLOW, RECIPROCAL REPORTING, RESPONSIBILITIES AND EXPECTATIONS

HOW THE TEAM INTERACTS

Reciprocal Reporting: Markets determine brand health, discover issues, call-out net sentiment changes, identify most valuable posts, benchmark competitors and recognize top influencers.

Join us next week for…

11/26 Reengineering for the Age of Social Selling: Structuring the Modern Sales Team

http://socialmediatoday.com/social-sales-team-webinar