100 Stats About Social Media Around the World

Stats About Social Media Around the World

100

Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice.

Here, we share stats about the unique social media landscapes in 18 countries:

Asia-Pacific •  Australia

•  New Zealand

•  China

•  India

Europe •  Germany

•  UK

•  France

•  Denmark

•  Finland

•  Norway

•  Sweden

•  Japan

•  Singapore

•  Philippines

•  Malaysia

The Americas •  USA

•  Canada

•  Brazil

Global Stats

28% of the global population is on social media.

wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

Total global population: 7.18 billion Active social media users: 2.03 billion

22% of people on the planet use social media on a mobile device.

http://wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

Facebook is the #1 social network globally, with 1.3 billion monthly active users.

wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

1  Facebook 2  QQ 3  Qzone 4  WhatsApp 5  WeChat 6  Google+ 7  LinkedIn 8  Twitter 9  Tumblr 10  Tencent Weibo

Social Platforms with the Most Global Users

QQ is the world’s #2 social platform.

What’s QQ? It’s an instant messaging service that’s most popular in China.

wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

Because the Chinese government blocks Facebook and Twitter, China’s social landscape is especially unique.

Qzone is the world’s #3 social platform.

wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

What’s Qzone? It’s a social networking site most popular in China. It allows users to write blogs, keep diaries, send photos, listen to music, and watch videos—similar to MySpace.

WhatsApp is the world’s #4 social platform.

wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

WhatsApp was acquired by Facebook in February 2014.

What’s WhatsApp? It’s an instant messaging service that’s popular with smartphone users around the world.

WeChat is the world’s #5 social platform.

wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

What’s WeChat? It’s a mobile text and voice messaging communication service most popular in China, but gaining popularity globally.

Tencent Weibo is the world’s #10 social platform.

wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

“Weibo” means “microblog” in Chinese.

What’s Tencent Weibo? It’s a Chinese microblogging service.

Half of the planet now owns a mobile phone.

wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

Total global population: 7.18 billion Active mobile users: 3.61 billion (50% penetration)

77% of all social networking users are now accessing social networks via mobile devices.

wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

The Americas Social Media Stats

USA

wearesocial.net/blog/2014/06/social-digital-mobile-americas/

Total population:

318,892,000

Total internet users: 279,834,000

Active social media users: 180,000,000

wearesocial.net/blog/2014/06/social-digital-mobile-americas/

USA

2 hours 3 minutes Average time that social media users spend each day using social media

USA

Top Social Networks by Percent of Internet Users Who Accessed in the Past Month

Facebook (53%)

Twitter (21%)

Pinterest (16%)

Google+ (15%)

Instagram (12%)

wearesocial.net/blog/2014/06/social-digital-mobile-americas/

wearesocial.net/blog/2014/06/social-digital-mobile-americas/

USA

Top Social Networks by Percent of Internet Users Who Own an Account

Facebook (82%)

Google+ (46%)

Twitter (44%)

Pinterest (33%)

Instagram (24%)

wearesocial.net/blog/2014/06/social-digital-mobile-americas/

USA

46% of the total population uses social media apps

Canada

wearesocial.net/blog/2014/06/social-digital-mobile-americas/

Total population: 34,835,000

Total internet users:

33,000,000

Active social media users: 19,400,000

wearesocial.net/blog/2014/06/social-digital-mobile-americas/

Canada

1 hour 55 minutes Average time that social media users spend each day using social media

Top Social Networks by Percent of Internet Users Who Accessed in the Past Month

Facebook (54%)

Twitter (21%)

Google+ (15%)

Pinterest (13%)

LinkedIn (11%)

wearesocial.net/blog/2014/06/social-digital-mobile-americas/

Canada

wearesocial.net/blog/2014/06/social-digital-mobile-americas/

Top Social Networks by Percent of Internet Users Who Own an Account

Facebook (84%)

Google+ (49%)

Twitter (45%)

LinkedIn (31%)

Pinterest (28%)

Canada

wearesocial.net/blog/2014/06/social-digital-mobile-americas/

49% of the total population uses social media apps

Canada

Brazil

wearesocial.net/blog/2014/06/social-digital-mobile-americas/

Total population:

202,657,000

Total internet users: 107,828,000

Active social media users: 92,000,000

wearesocial.net/blog/2014/06/social-digital-mobile-americas/

Brazil

3 hours 5 minutes Average time that social media users spend each day using social media

Top Social Networks by Percent of Internet Users Who Accessed in the Past Month

Facebook (51%)

Google+ (24%)

Twitter (19%)

Instagram (14%)

LinkedIn (11%)

wearesocial.net/blog/2014/06/social-digital-mobile-americas/

Brazil

Top Social Networks by Percent of Internet Users Who Own an Account

Facebook (92%)

Google+ (78%)

Twitter (59%)

LinkedIn (41%)

Instagram (36%)

wearesocial.net/blog/2014/06/social-digital-mobile-americas/

Brazil

wearesocial.net/blog/2014/06/social-digital-mobile-americas/

29% of the total population uses social media apps

Brazil

Europe Social Media Stats

Germany

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

Total population: 81,147,265

Total internet users:

68,296,919

Active Facebook users:

28,000,000

64% social media penetration as a percentage of the total population

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

Germany

1 hour 17 minutes Average time that social media users spend each day using social media

Top 3 Social Media Platforms in Germany

Facebook (59 million users)

YouTube (31 million users)

StayFriends (16 million users)

corporate-dialog.ch/wp-content/uploads/2013/09/Roland_Berger_Social_Media_Consumer_Report_20130219.pdf

Germany

corporate-dialog.ch/wp-content/uploads/2013/09/Roland_Berger_Social_Media_Consumer_Report_20130219.pdf

Germany

StayFriends is the #3 social media site in Germany. It helps members find, connect with, and keep in touch with friends from kindergarten, primary school, and high school.

UK

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

Total population: 63,395,674

Total internet users:

54,861,245

Active Facebook users:

36,000,000

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

UK

1 hour 36 minutes Average time that social media users spend each day using social media

Top Social Networks by Percent of Internet Users Who Accessed in the Past Month

Facebook (51%)

Twitter (22%)

Google+ (11%)

LinkedIn (8%)

Pinterest (5%)

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

UK

Top Social Networks by Percent of Internet Users Who Own an Account

Facebook (78%)

Twitter (43%)

Google+ (35%)

LinkedIn (21%)

Pinterest (13%)

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

UK

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

30M

UK social media users access social media on a mobile device

UK

France

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

Total population: 65,951,611

Total internet users:

54,473,474

Active Facebook users:

28,000,000

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

France

1 hour 41 minutes Average time that social media users spend each day using social media

Top Social Networks by Percent of Internet Users Who Accessed in the Past Month

Facebook (40%)

Google+ (11%)

Twitter (9%)

Copains D’avant (2%)

Viadeo (3%)

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

France

Top Social Networks by Percent of Internet Users Who Own an Account

Facebook (75%)

Google+ (37%)

Twitter (26%)

Copains D’avant (22%)

Viadeo (14%)

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

France

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

20M

French social media users access social media on a mobile device

France

Denmark

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

Total population: 5,556,452

Total internet users:

5,155,411

Active Facebook users:

3,200,000

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

2.6M

Danish social media users access social media on a mobile device

Denmark

Top Social Networks by Percent of Internet Users Who Own an Account

Facebook (93%)

LinkedIn (41%)

YouTube (39%)

Google+ (28%)

Twitter (20%)

Instagram (12%)

optimediaintelligence.es/noticias_archivos/719_20130715123913.pdf

Denmark

58% Facebook penetration as a percentage of the total population

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

Denmark

47% Mobile social penetration as a percentage of the total population

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

Denmark

Finland

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

Total population: 5,266,114

Total internet users:

4,789,266

Active Facebook users:

2,400,000

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

1.8M

Finnish social media users access social media on a mobile device

Finland

Top 3 Social Media Platforms in Finland

Facebook (2.7 million users)

Suomi24 (1.7 million users)

IRC-Galleria (451,000 users)

optimediaintelligence.es/noticias_archivos/719_20130715123913.pdf

Finland

46% Facebook penetration as a percentage of the total population

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

Finland

35% Mobile social penetration as a percentage of the total population

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

Finland

Norway

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

Total population: 4,722,701

Total internet users:

4,471,907

Active Facebook users:

3,000,000

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

2.6M

Norwegian social media users access social media on a mobile device

Norway

Top Social Networks by Percent of Internet Users Who Own an Account

Facebook (72%)

Spotify (33%)

YouTube (27.2%)

Google+ (24.9%)

LinkedIn (24.7%)

emarketer.com/Article/Social-Users-Norway-Smile-Snapchat-Instagram/1010534

Norway

64% Facebook penetration as a percentage of the total population

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

Norway

55% Mobile social penetration as a percentage of the total population

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

Norway

Sweden

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

Total population: 9,119,423

Total internet users:

8,557,561

Active Facebook users:

5,200,000

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

1 hour 25 minutes Average time that social media users spend each day using social media

Sweden

Top Social Networks by Percent of Internet Users Who Accessed in the Past Month

Facebook (45%)

Google+ (10%)

Instagram (12%)

Twitter (9%)

LinkedIn (4%)

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

Sweden

Top Social Networks by Percent of Internet Users Who Own an Account

Facebook (79%)

Google+ (40%)

Twitter (28%)

Instagram (26%)

LinkedIn (19%)

wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

Sweden

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Sweden

4.4M

Swedish social media users access social media on a mobile device

Asia-Pacific Social Media Stats

Australia

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Total population: 22,262,501

Total internet users:

18,129,727

Active Facebook users:

12,800,000

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

2 hours 5 minutes Average time that social media users spend each day using social media

Australia

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Australia

Top Social Networks by Percent of Internet Users Who Accessed in the Past Month

Facebook (53%)

Twitter (14%)

Google+ (14%)

LinkedIn (11%)

Instagram (7%)

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Australia

Top Social Networks by Percent of Internet Users Who Own an Account

Facebook (81%)

Twitter (42%)

Google+ (30%)

LinkedIn (23%)

Instagram (15%)

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Australia

10.8M

Australian social media users access social media on a mobile device

New Zealand

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Total population: 4,365,113

Total internet users:

3,873,982

Active Facebook users:

2,400,000

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

1.9M

New Zealand social media users access social media on a mobile device

New Zealand

Top 5 Social Media Platforms in New Zealand

Facebook (1.95 million users)

LinkedIn (798,000 users)

Blogger (559,000 users)

Tumblr (447,000 users)

Twitter (249,000 users)

comscore.com/Insights/Data-Mine/Who-uses-Social-Media-in-New-Zealand

New Zealand

55% Facebook penetration as a percentage of the total population

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

New Zealand

44% Mobile social penetration as a percentage of the total population

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

New Zealand

China

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Total population:

1,349,585,838

Total internet users: 590,560,000

Active Qzone users: 623,300,000

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

1 hour 30 minutes Average time that social media users spend each day using social media

China

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Top Social Networks by Percent of Internet Users Who Accessed in the Past Month

Sina Weibo (62%)

Qzone (53%)

Tencent Weibo (51%)

YouKu (35%)

RenRen (30%)

China

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Top Social Networks by Percent of Internet Users Who Own an Account

Sina Weibo (83%)

Qzone (76%)

Tencent Weibo (75%)

YouKu (74%)

RenRen (56%)

China

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

660M

Chinese social media users access social media on a mobile device

China

India

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Total population:

1,220,800,359

Total internet users: 213,000,000

Active Facebook users:

90,000,000

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

2 hours 26 minutes Average time that social media users spend each day using social media

India

Top Social Networks by Percent of Internet Users Who Accessed in the Past Month

Facebook (55%)

Google+ (35%)

Twitter (30%)

LinkedIn (24%)

Orkut (17%)

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

India

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Top Social Networks by Percent of Internet Users Who Own an Account

Facebook (94%)

Google+ (78%)

Twitter (67%)

LinkedIn (54%)

Orkut (51%)

India

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

72M

Indian social media users access social media on a mobile device

India

Singapore

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Total population: 5,460,302

Total internet users:

3,971,318

Active Facebook users:

3,200,000

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

2 hours 10 minutes Average time that social media users spend each day using social media

Singapore

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Top Social Networks by Percent of Internet Users Who Accessed in the Past Month

Facebook (59%)

Twitter (19%)

Google+ (18%)

LinkedIn (13%)

Instagram (12%)

Singapore

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Top Social Networks by Percent of Internet Users Who Own an Account

Facebook (92%)

Twitter (54%)

Google+ (45%)

LinkedIn (36%)

Instagram (25%)

Singapore

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

2.8M

Singaporean social media users access social media on a mobile device

Singapore

Philippines

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Total population:

105,720,644

Total internet users:

37,602,976

Active Facebook users:

34,000,000

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

4 hours 1 minute Average time that social media users spend each day using social media

Philippines

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Top Social Networks by Percent of Internet Users Who Accessed in the Past Month

Facebook (69%)

Twitter (40%)

Google+ (39%)

Instagram (20%)

LinkedIn (14%)

Philippines

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Top Social Networks by Percent of Internet Users Who Own an Account

Facebook (97%)

Twitter (81%)

Google+ (69%)

Instagram (42%)

LinkedIn (39%)

Philippines

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

24M

Filipino social media users access social media on a mobile device

Philippines

Malaysia

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Total population: 29,628,392

Total internet users:

19,200,408

Active Facebook users:

15,600,000

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

3 hours 17 minutes Average time that social media users spend each day using social media

Malaysia

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Top Social Networks by Percent of Internet Users Who Accessed in the Past Month

Facebook (59%)

Google+ (32%)

Twitter (23%)

Instagram (16%)

LinkedIn (9%)

Malaysia

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

Top Social Networks by Percent of Internet Users Who Own an Account

Facebook (95%)

Google+ (77%)

Twitter (57%)

Instagram (40%)

LinkedIn (32%)

Malaysia

wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

13M

Malaysian social media users access social media on a mobile device

Malaysia

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