10 tips in 10 minutes using and marketing your mobile giving campaign mobile giving foundation

10 Tips in10 Minutes

Using and marketing your mobile giving campaign

Audrey Tétreaultatetreault@mobilegiving.ca

@MGFCanada

10 Tips in 10 Minutes Audrey Tétreault | Mobile Giving Foundation Canada | atetreault@mobilegiving.ca | mobilegiving.ca

Agenda

1. Choosing your keyword2. Determining which language to communicate in 3. Setting a specific goal4. Establishing donation amounts 5. Providing context6. Donor engagement7. Campaign creativity8. Planning for success9. Leveraging staff and education10. Partnering up

10 Tips in 10 Minutes10 Tips in 10 Minutes Audrey Tétreault | Mobile Giving Foundation Canada | atetreault@mobilegiving.ca | mobilegiving.ca

Choosing your keyword

10 Tips in 10 Minutes10 Tips in 10 Minutes Audrey Tétreault | Mobile Giving Foundation Canada | atetreault@mobilegiving.ca | mobilegiving.ca

DO: Choose a keyword that is clear, simple and tangible. DON’T: Choose an acronym.

The Ottawa Mission call-to-action states:

Text MEAL to 45678 to donate $10.

Keywords should relate the campaign back to the charity and the overall message.

Determining which language to communicate in

10 Tips in 10 Minutes10 Tips in 10 Minutes Audrey Tétreault | Mobile Giving Foundation Canada | atetreault@mobilegiving.ca | mobilegiving.ca

Consider the region in which you are promoting your campaign.

Setting a specific goal

10 Tips in 10 Minutes

• Donations • Awareness• Acquisition of new supporters • Engagement

10 Tips in 10 Minutes Audrey Tétreault | Mobile Giving Foundation Canada | atetreault@mobilegiving.ca | mobilegiving.ca

Donors need to know where their donation is going and how it can impact your overall goals.

No goals… no impact… no donations.

Consider the different types of goals that may established, and be clear with your donors.

Consider your target demographic when determining donation amounts. Who’s donating to your cause? Is the donation amount realistic?

Establishing donation amounts

10 Tips in 10 Minutes10 Tips in 10 Minutes Audrey Tétreault | Mobile Giving Foundation Canada | atetreaultmobileigiving.ca | mobileiginving.ca

Engagement options

10 Tips in 10 Minutes10 Tips in 10 Minutes Audrey Tétreault | Mobile Giving Foundation Canada | atetreault@mobilegiving.ca | mobilegiving.ca

Consider how to further engage donors. Do you wish to provide ongoing updates to your donors or simply provide them with a one-time message with further information on your organization or cause?

Providing context

10 Tips in 10 Minutes10 Tips in 10 Minutes Audrey Tétreault | Mobile Giving Foundation Canada | atetreault@mobilegiving.ca | mobilegiving.ca

The context and the environment in which the call-to-action is promoted will have a direct impact on your success.

Campaign Creativity

10 Tips in 10 Minutes10 Tips in 10 Minutes Audrey Tétreault | Mobile Giving Foundation Canada | atetreault@mobilegiving.ca | mobilegiving.ca

Consider …• What is unique to your organization? • How can you implement mobile giving within your

current fundraising efforts?• When do you promote your cause? All year-round?

Are there special events?• What are your current tools for donor engagement?

Leverage what you know and do best!

Step into the donors’ shoes. Think about what would get your attention and make you want to donate to your cause.

Planning for success

10 Tips in 10 Minutes10 Tips in 10 Minutes Audrey Tétreault | Mobile Giving Foundation Canada| atetreault@mobilegiving.ca | mobilegiving.ca

Did you know… • ALL donations are tracked within

our reporting tool in real-time. • You can update your supporters in

real-time on the progress of your goals!

• Great tools to provide updates are through your web site, Facebook, Twitter, and during a live event such as a concert.

Donors want to be part of a bigger picture. Paint the picture for them by planning your campaign.

Leveraging staff & education

10 Tips in 10 Minutes10 Tips in 10 Minutes Audrey Tétreault | Mobile Giving Foundation Canada | atetreaultl@mobilegiving.ca | mobilegiving.ca

Word of mouth is a powerful tool. Your staff and volunteers are your Ambassadors – make sure they know how the text-to-give program works!

We need your help to raise $50,000 in 24 hours for the ABC Children’s Charity! Join the movement by texting KIDS to donate $10!

We need your help to raise $50,000 in 24 hours for the ABC Children’s Charity! Join the movement by texting KIDS to donate $10!

Partnering up

10 Tips in 10 Minutes10 Tips in 10 Minutes Audrey Tétreault | Mobile Giving Foundation Canada| atetreault@mobilegiving.ca | mobilegiving.ca

Thanks for getting your entire team involved in spreading the word about our text-to-give program!

It’s my pleasure! We appreciate all that you do!

When you partner up good things can happen for everyone involved.

Look to local businesses to help support your cause.

www.givingtuesday.cafacebook.com/givingtuesdaycanada

twitter.com/GivingTuesdayCaplus.google.com/+GivingtuesdayCa