Transcript
VISUAL COMMUNICATION
DIFFERENT KINDS OF COMUNICATION
• Using words
• Music or sound
• Touch
• Visual
VISUAL COMUNICATION
• A visual language is a system of communication using visual elements
• But, what is a visual element?
• There are different kinds of visual elements:maps, symbols, signs, signals ,logos, gesture, images, drawings, photography,…..
PURPOSE AND FUNCTION OF IMAGES
Informative images describe about objects. Maps or a graph
Comunicative images to tell people about a product.
Expressive images comunicate feelings, emotions and personals beliefs
Aesthetic images more priority to the beauty
VISUAL PERCEPTION• Is the capture of stimuli through our shigt and
nervous system. We receive ligth impulses with our eyes which are transformed intoimages in our brain.
• Thanks to visual
images, we can
understand a variety
of messages and
information
PRINCIPLES OF VISUAL PERCEPTION
• The members of the Gestalt psychology schoolin Germany created a series of principles onhow human perception is organised to help usto understand forms in a global way:
1-Relationship between figure and background.
2-Law of good form
1-Relationship between figure and background
The principle says that we can visualise thefigure and background at the same time.In theprocess . In the process of perception, weusually focus on the figure before looking at thebackground
2-Law of good form
• The process of perception always looks forthe simplest or most consistent form of organisation, and reduce possible ambiguitiesor distorsions
Imágenes de distorsion y efectos opticos
IMAGES
• An image is thevisible appearance of a person, object or thing, represented byan expressiveform of art
ICONICITY AND ABSTRACTION• The iconicity of an image means how similar
the image is to the object represented.
• Abstraction represents something in a different way to reality.
DIFFERENT KIND OF IMAGES
• Still images. Photographs, painting, drawings,…
• Moving images. Television, film, digital animation, multimedia
• Artistic (Realistic, abstact, surrealitistic, symbolic,…
• Graphic desing. Logos, signals,….
• Digital images. Creates on a computer
• Publicity and advertising
Still images:comics
Photograph
Photography
Movingimages
Artistcic images: surrealistic images
Realistic painting
Abstract painting
Fantastic images
Visual trick
Graphic desing: signals
signs or symbols
peace symbol
Digital images
Publicity and Advertising
• Advertising seeks to comunicate a message toa large number of people using the massmedia (press, tv,….)
• Advertising is a message to persuade consumers and users to demand a particular product or service
MASS MEDIA
• Advanced industrial societies have developmeans of comunication. Internet, TV, radio, magazines,..
• Many advertisements are made for sound(audio) and image (visual).Spots
• Others only with images and text (graphic orphotography)
Advertisments
• Are messages used to inform, influence orconvince.
• The information is manipulated to provoke tocall the atention of the consumer
• Not all information is true
Diference between an artistic image and a publicity image
PREVENTION CAMPAIGN
AGAINTS VIOLENCE OR ABUSE
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