1 Thomas Cook Our Past & Present 2 The UK & Ireland travel business has a history of over 160 years, and has recently been shaped through a series of.
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Thomas Cook
Our Past & Present
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The UK & Ireland travel business has a history of over 160 years, and has recently been shaped through a series of mergers & acquisitions
1996
1997
1998
2000
199919951841 2001
2002
Acquired Sunworld,
Neilson and Airworld
Acquired Sunworld,
Neilson and Airworld
Acquired Sunset,
Club 18-30 and
Flying Colours
Acquired Sunset,
Club 18-30 and
Flying Colours
Created JMC brand
for tour operations and airline
Created JMC brand
for tour operations and airline
Developed three-brand strategy for
mass market tour
operations
Developed three-brand strategy for
mass market tour
operations
Sold Global & Financial
Services
(a £47m-profit
business)
Sold Global & Financial
Services
(a £47m-profit
business)
Founded Thomas
Cook
Founded Thomas
Cook
Achieved financial
turnaround
Achieved financial
turnaround
Thomas Cook Travel acquired by
C&N Touristic AG
Thomas Cook Travel acquired by
C&N Touristic AG
Merged with Carlson’s UK
Leisure Group travel
interests
Merged with Carlson’s UK
Leisure Group travel
interests
Thomas Cook in 1995
travel retailer
&niche tour operator
Thomas Cook in 1995
travel retailer
&niche tour operator
2003
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Ownership Structure
C&N Touristic AG renamed as Thomas Cook AG
Sales within Thomas Cook group1:- Germany 47%
- UK 33%
- West Europe 19%
- International 1%
12.5m passengers carried 28,000 employees
Lufthansa KarstadtQuelle
50% 50%
Thomas Cook AG
100%
Thomas Cook UK & Ireland
Source: Thomas Cook AG Annual Report & Accounts for year-ended 31 October 2003
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Business: Thomas Cook UK & Ireland
Thomas Cook UK & Ireland
615 high street shops
736 foreign exchange bureaux
7 travel warehouses
3 call centres
Thomascook.com
Thomas Cook TV
Large ‘Affinity’ business
No.1 or 2 in each, except .com
3.0m pax in FY 2003/04
Dedicated Yield Management team
Featuring all major destinations world-wide
Focussed flight-only business
Mass-market (80% of pax) & specialist businesses (20% of pax)
Rebranded as Thomas Cook Airlines UK in April 2003
24 aircraft
No.1 ‘on-time’ charter airline (AUC)
Sales~6,600 FTE
Tour Operations~2,600 FTE
Airline~1,800 FTE
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Cheaper Holidays
Better quality holidays
More control over what is sold
Less dependency on other suppliers
Guaranteed line of supply
Discounted products
Increased profit for the company
Career opportunities/job swaps
Increased incentive payments
Less dependency on other suppliers
VERTICAL INTEGRATION
Benefits to the Customer
Benefits to us
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“To Perfect The Personal Leisure Experience”
Our Mission Statement
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Sales: Recent Developments
648
857
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Channel Channel
Thomascook.com Video clips of hotels and apartments on selected properties Main website further enhanced in Dec ‘04 for greater speed & usability
Direct-only businesses launched in Jan and Sep ’04 respectively “Weddings” is growing market
Thomas Cook TV Now available on Freeview and at selected times on and
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Spec. Business: Recent Development
Launched December 2004 Targeting independent leisure
travel market Direct booking channel
Thomas Cook Airlines carry ~700,000 seat-only passengers per annum, most of whom are booking through 3rd party travel agents
Additional trade website to be launched shortly
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Launched 30 November 2004 The first true dynamic “one
search” from “one place” fully bonded package supplier to enter the market
Focused on allowing agents to tailor-make value-driven packages in front of customers
Spec. Business: Recent Development
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Launched 1 June 2004 Targeting independent leisure
travel market via the trade
10,000 hotels & apts. to choose from in ~700 destinations
From Croydon to Niagara Falls, basic properties to luxury 5 star resorts
Sourced from Thomas Cook contracts plus stock from consolidators
Spec. Business: Recent Development
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No.1 ‘on-time’ charter airline (Air Users Council)
Voted best ‘on-time’ airline by Holiday Which? readers
Operated 86% of departures ‘on-time’ (S03)
Average delay time of only 10.7 minutes (S03)
Thomas Cook Airlines UK
Officially the UK’s best performing charter airline!
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Meet the family - including our Specialist Brands
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Quality holidays for those who expect more
Fun holidays at great value, hassle free
The best family holidays
Tour Operations: Three-Brand Strategy for Mass Market
From fourth to second and closing the gap with market leader
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Defined as being clearly differentiated by its customer base - that difference being clearly valued by that customer base
Tour Operations: Specialist Businesses
Specialist holiday businesses catering for prestige, active, skiing, party and many other market segments
Volume is lower than mass market
Average sales value and margin can be significantly higher
Opportunities for growth (e.g. Neilson BeachPlus)
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Spec. Business: Recent Development
Launched 20 December 2004 Ultra-quality market
- Personal travel advisor assigned with first-hand experience
- Uncompromising quality & exceptional service
- Distinctive holidays, entirely personalised to cater for individual requirements
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P
R
O
U
D
Pioneering Our Future
Results Orientated
Obsessed With Customer Service
United As One Team
Driving Robust Decisions
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