1-( ) · Shopping cart abandonment can seem like an uphill battle, but by understanding why your customers abandon their carts, you can improve your customer experience and turn more
Post on 06-Jul-2020
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The Basics
What is shopping cart abandonment?
Cart abandonment rates by industry 1
Which products are most commonly abandoned? 3
An ecommerce term used to describe visitors adding items to an online shopping cart but exiting without completing the purchase.
75.6%Average cart abandonment rate
across industries 1
6%16%18%40% 2%4%
Cart abandonment rates by device 2
61%
71%
81%Mobile
Tablets
Desktop
$260 Bin ec
ommerce sales is recoverable through checkout optimization. 4
increase in conversion rate can be achieved by improving checkout design. 4
35.26%
of customers have abandoned a cart because of unsatisfactory
delivery options. 6
are likely to never shop with a retailer again following a
negative delivery experience. 6
45% 38%
Shopping cart abandonment can seem like an uphill battle, but by understanding why your customers abandon their carts, you can improve your customer
experience and turn more browsers into buyers.
Cart abandonment rate = Total number of shoppers who
complete transactions
Total number of shoppers who add items to cart
81.1%Travel
80.4%Finance
75.6%Retail
75.6%Non-profit
69.1%Fashion
Clothes Tech Homeware Jewelry andaccessories
% of shoppers who abandoned this type of product in their carts
Food Fitnessequipment
Why do people abandon shopping carts? 4
35%
61%
27%
24%
18%
16%
8%
Shipping, taxes, andextra fees are too high
Site requires an accountto be created
Checkout processtoo long
Couldn’t calculate total costs upfront
Didn’t want to give sitecredit card info
Delivery is too slow
Lack of paymentmethods
in ecommerce sales lost to cart abandonment. 5
$
CHECKOUT
CHECKOUT
In ecommerce, getting shoppers to convert can be a challenge. Lots of shoppers leave your online store without buying — but why? ShipBob created this infographic to help
you understand (and overcome!) shopping cart abandonment.
Shopping Cart Abandonment
THE TRUTH ABOUT
Reducing Cart Abandonment
What can you do?
SHOWCASE SECURITY
Why offer fast and affordable shipping options?
Use trust icons Add an SSL certificate
SIMPLIFY CHECKOUT
Remove optional fields Optimize for mobile
BE TRANSPARENT
Eliminate hidden fees Be upfront about returns
MEET SHIPPING EXPECTATIONS
Highlight 2-day shipping Offer affordable delivery
$4,600,000,000,000
1- )(
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