1 School Beverage Container Recycling Challenge Program Florida Innovative Grant Application Collier County Solid Waste Management Department.

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School Beverage Container Recycling Challenge

Program

School Beverage Container Recycling Challenge

Program

Florida Innovative Grant Application

Collier County Solid Waste Management Department

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Objective Objective

Bottles and Cans are not garbage anymore!

Increase school recycling rates Save schools money Saving landfill airspace. Promote the culture of recycling

with school children and employees.

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Program to increase recyclingProgram to increase recycling

The American Beverage Association (ABA) created and tested an advertising campaign in 2003.

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Don’t Lecture Me, Entertain MeDon’t Lecture Me, Entertain Me

Market testing revealed people do not respond well to guilt trips and lectures about the value of

recycling.

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Don’t Lecture Me, Entertain MeDon’t Lecture Me, Entertain Me

People are fascinated with reincarnation. People are impressed with all the cool, useful items their recyclables can be made into.

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Don’t Lecture Me; Entertain MeDon’t Lecture Me; Entertain Me

This campaign has messages that demonstrate the results of recycling in ads and radio that people notice, enjoy and remember.

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‘Reincarnation’‘Reincarnation’

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Grant ResourcesGrant Resources

Bottle Recycle bins Radio ads and TV commercials Recycling Program posters,

video, brochures and Power Point Traveling Trophies and

certificates

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School Beverage Container Recycling ChallengeSchool Beverage Container Recycling Challenge

New Recycle Bins in schools

will serve as visual reminders

to recycle.

This is a

Voluntary Program.

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Recycle Challenge Elements Recycle Challenge Elements

1. Student recycling music videos & TV commercials

2. School vs. School recycling collection competition

3. Recycling poster drawing contests

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Country, Rock, Urban and Spanish Radio ads Country, Rock, Urban and Spanish Radio ads

http://www.recycleitnow.net/commercials_ads.asp?menu=5

We need student videos lip syncing 12 recycling radio ads

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Student TV commercialsStudent TV commercials

If monsters can do it, why can't you?

http://www.re3.org/flicks.htm

Click Black Area

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Student TV commercialsStudent TV commercials

Go, Go Recycle!

http://www.re3.org/flicks.htm

Click Black Area

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Keep America BeautifulKeep America Beautiful Iron Eyes Cody 1971 Earth Day

http://www.kab.org/media.asp?id=246&rid=250

Click Black Area

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School TV ProgramsSchool TV Programs

The school morning TV shows can feature the recycling commercials and contest information.

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Recycling Drawing ContestRecycling Drawing Contest

We need students for recycling drawing contest.

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Educational Interactive WebsitesEducational Interactive Websites

Exciting and creative web sites teach about recycling, end products and benefits.

http://www.recycleitnow.net

http://www.bottlesandcans.com/ http://www.getcaughtrecycling.org/

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Good News StoriesGood News Stories

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Proven Marketing PlanProven Marketing Plan

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Radio & TV PartnersRadio & TV Partners

Local radio & TV stations will be asked to stage promotional events and provide public service announcements.

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Potential Cost SavingsPotential Cost Savings

In 2005 Sarasota Schools saved approximately $275,000 in waste collection fees due to higher recycling.

Collier has 50 schools vs. Sarasota’s 41 = 1.22 times $275,000 = $335,500. We estimate Collier can save at least half that amount= $167,750.

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Think RecyclingThink Recycling

The biggest barrier to recycling is not thinking about it. Recycling becomes part of our daily routine when reminded and if containers are convenient.

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National Success StoriesNational Success Stories

School container recycling campaigns successful in Pittsburg, San Antonio, Raleigh and other cities.

Will Collier Schools become the recycling leaders of Florida?

To Recycle

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ScheduleSchedule

10/07 Produce orientation/training video with Schools and Video company

09-12/07 Introduce program to TV & Performing Arts and Green clubs

12/07 deliver recycling containers to schools with County Bar codes

01/08 Beverage Container Recycling Challenge begins with new year.

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Questions, Comments, Suggestions?Questions, Comments, Suggestions?

Dave Jaye Jodie WaltersProject Manager Recycling Co-ordinatorCollier County Solid Waste Management239-732-2508 davidjaye@colliergov.net

Eli Mobley

Director of Security and Environment

Collier County Schools

239-377-0356 mobleyel@collier.k12.fl.us