1 Multimedia Services Over Broadband Wireless Amnon Gavish – VP Business Development RADVISION.

1

Multimedia Services Over Broadband Wireless

Amnon Gavish – VP Business DevelopmentRADVISION

2

Highlights

New Communication Paradigm

Visual Value Added Services

The Making of a New World

Emerging standards

Challenges

3

New Communications Paradigm

4

For hundreds of thousands of years human beings communicated using sound and sight The phone invented in 1876 limited

people to voice communication

A hundred years later limited visual

communication becomes available

over ISDN lines

Still no critical mass for visual communication Today – Critical mass is around the corner

New Communication ParadigmBrief History of Visual Communication

5

Leading Telecom Service Providers committed to 3G Network vendors and focus on delivering 3G Handset manufacturers deliver 3G enabled

handsets Millions of customers are already using 3G networks

3G is a reality!

New Communication Paradigm 3G as Critical mass to Visual Communication

6

New Communication Paradigm Critical mass to Visual Communication

3G provides the high bandwidth High bandwidth enables high quality visual

communication Key issue for high bandwidth is visual

communication and content

3G Means Visual Services

7

video, Voice, and data over a single broadband connection

DATAVOICE VIDEO

New Communication ParadigmThe Triple play

8

Visual Value Added Services

9

video call centers

Delivering the Visual Experience

10

video call centers Celebrity Video Chat

Delivering the Visual Experience

11

video call centers Celebrity Video Chat Video Security

Delivering the Visual Experience

12

“Hello Mr.Smith, The alarm at your Master bedroom Has turned on “

13

“ I am connecting you to your house, and I have already sent for a patrol”

14

15

Main menu back

16

“ Hello Mr. Smith, we’ve checked your house and everything is alright “

17

“ Thank you sir “

18

Delivering the Visual Experience

video call centers Celebrity Video Chat Video Security remote surveillance video mail video messaging TV over the phone Visual information

services

Instant reporting Live entertainment Remote real estate

review video telephony Home Telemedicine Video conferencing

19

Imagine…

Imagine real estate agents showing a house to a prospective buyer who is relocating to the area, while the

prospective buyer is still in another country

Imagine a paramedic consulting with the HQ’s doctor when handling a gravely injured patient on the road

Imagine a travel agent speaking face-to-face with potential customers showing them a film of the resort they are

considering going to

20

Imagine…

Real-time visual communications in contact centres is about adding a new dimension to telesales and

services

Imagine calling your insurance agency to describe and record the details of a car accident by 3G

videoImagine all of the above does not require a

revolution…

Imagine giving the ability for home-telemedicine nurses to show the patients how to use the

equipment, how many words can be saved?!

21

Imagine if you couldhave it all today…

22

What can it look like?

23

The reporter arrives on the scene of the incident

The reporter sends real-time visuals from the scene of the incident, directly to the news room

The newsroom reports directly from the field, showing viewers real-time visuals of the news breaking event

Wanting to relay a breaking story to the station, the reporter decides not to wait for the film crew but to relay live ad-hoc visual communications

Ad-hoc Reporting from the Field

24

The doctor has subscribed to an on-line professionalconsulting center

•The doctor logs-in to the consultation center Website•The log-in information is verified and an agent calls back to the doctor•Using a standard telephone for audio and the PC for real-time visual communications, the doctor can see the agent and share data collaboration capabilities

With professional consultation services the doctor can receive immediateassistance with medical issues and solve problems within minutes

Professional Medical Consulting Centre

25

A pedestrian walking down the street comes across a thief, tryingto break into a parked car

The pedestrian calls to the police department crime witnesscall center unit

•The crime witness call center unit receives immediate visual access to the scene of the crime (which is recorded for visual evidence) •They send a patrol car to the scene of the crime while keeping a close eye on the actual crime scene

Crime Witness Call Centre Services

26

On-the-Spot Appraisal Services

A car accident has just taken place, the driver responsible forthe accident calls in to the appraisal services call center for an on-the-spot evaluation of the damage

With visual communications the agent at the center can record the damages and then send the report by way of video streaming tothe insurance company

27

The Making of a New World

28

Easy to use environment to enables quick solution

development for a service unique needs

Service need to be launched quickly and efficiently

The Making of a New WorldQuick Start a Service

29

Service starts controlled and limited

and grows exponentially

Network platform that grows to support an unlimited

number of users

The Making of a New WorldScalability

30

Ability to easily and centrally manage the network services and

platforms

Services need to be managed efficiently and economically

The Making of a New World Manageability

31

Service needs to reach as many potential customers as possible expanding potential

market.

Connects existing and future, networks, protocols, and endpoints intoa single communications system

The Making of a New World Market Expansion

32

Service need to match Service

Providers current environment and

strategy

Open API based system; Comply with industry

Standards; non proprietary software

The Making of a New World Customization Options

33

The Making of the New WorldWhat do we need?

Quick Start of New Services

Scalability to Support Service Growth

Service Manageability

Market Expansion to Increase Service Exposure

Customization Options

34

3G New Breed of Services

Enhanced Messaging Video Mail (VM) Advanced Multimedia Advertisement Multimedia Messaging (MMS)

Conversational Multimedia Push-To-Talk (PTT) over Cellular (PoC) Push to Show/ Push to View Videoconferencing for business or

private use on the go

35

3G New Breed of Services

Video Streaming Live video broadcasting – TV on the go Video On Demand (movies, news clips) - VOD Video session archiving services Playback & recording

Peer to Peer Video Chat Interactive gaming Video sharing (“See what I See”/ “We share”) Collaboration

(cont.)

36

3G New Breed of Services

Complementary services Presence aware services Location aware services

(cont.)

37

Enhanced Messaging SIP or 3G-324M – Video Mail (VM) 3G-324M or SIP – Multimedia Advertisement SIP – Multimedia Messaging (MMS)

Conversational Multimedia SIP/PoC – Push-To-Talk (PTT) over Cellular (PoC) 3G-324M or SIP – Video Telephony & Conferencing

Video Streaming 3G-324M (DTMF based video portals) RTSP (IP TV, surveillance)

Multimedia Gaming SIP/JSR-180 (J2ME) SIP/PoC

Service Enabler Protocols

38

Push-To-Talk (PTT) over Cellular (PoC) POC Consortium/ Open Mobile Association (OMA)

specification Based on SIP RFC3261 & RTP/RTCP RFC3550/1

Presence & IM/MMS SIP RFC3261 + SIMPLE WG specifications SIP MESSAGE & MSRP

Video telephony/ conferencing 3G-324M IETF XCON

Video on Demand (VoD) Real Time Streaming Protocol (RTSP) RFC2326 3G-324M

3G Services & Protocols

39

Emerging standards

Service creation enviornment: VXML, V2XML, CCXML IMS definition at 3GPP and 3PGG2 QoS

40

3G IMS Architecture

IMS

UTRAN

SGSN GGSNUE

PS Domain

I-CSCF

Go Gi

I-CSCF

P-CSCFS-CSCF

Mw

HSS

Cx

Cx

Other IP/IMS network

Mm

SGWMGCF

BGCF

IMS-MGW

Legacy/PSTN

Mk

Mi

Mg

Mj

MnGi

MRF

Gi

Mr

PDF

Go

Gq

MRF is used for:•Multiparty

•Transcoding•Announcement

s/ tones

Traffic PlaneControl Plane

41

Challenges

42

Challenges for the vendors

Enabling customized and off-the-shelf applications of VAS

Providing network APIs towards partner application providers

Hiding the details from the application and user Signaling protocols (RTSP, 3G-324M, SIP, RTSP, H.323, H.320..) Media type (Codec, bit rate, resolution, frame rate…) Interoperability issues (vendors, models, software versions…)

Providing application primitives Call control (initiate session, disconnect, authorize etc) Media Processing (Picture in Picture, Text Overlay etc) User Interaction (DTMF, UI etc) Managing and Scheduling of resources (bandwidth, platform resources etc)

43

Challenges - cont’d

Modularity according to the required functionality Utilizing different network components:

• a gateway if protocol/network conversion is required• real time audio and video processing blades if required• network access elements (e.g. ISUP) if required

Scalability Support for thousands of concurrent sessions Just add components to scale up No Chassis size limitation Entry level systems

44

Challenges (Cont.)

QoS Network traversal Inter-network communication

45

IP SIP

IP RTSP

ISDN

H.320

IP H.3233G

Protocol and Network agnostic

46

Summary

Endless options for new services We are on the verge of mass market

deployment BUT, there are still a few technology hurdles

on the way…

47

Thank You