1 Lock-its TM Introducing. 2 Opportunity to meet organization need and deliver leak proof performance with lids that snap shut Consumer Insights Key Insights:
Post on 02-Jan-2016
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Lock-itsTM
Introducing
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Opportunity to meet organization need Opportunity to meet organization need andand deliver leak deliver leak proof performance with lids that snap shutproof performance with lids that snap shut
Consumer Insights
Key Insights:Key Insights:– Easy organization is an Easy organization is an
important important attribute for food attribute for food storage containersstorage containers
– Locking tabs provide assurance Locking tabs provide assurance of secure leak-proof of secure leak-proof performanceperformance
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Rubbermaid Lock-itsIntroducing
Source: Internet concept test, March 2008Source: Internet concept test, March 2008
Molded Molded Gasket for Gasket for
Improved, Air-Improved, Air-Tight SealTight Seal
4 Locking 4 Locking Tabs for Tabs for Secure Secure StorageStorage
Polypropylene Polypropylene Easy Find Lids Easy Find Lids
BaseBase
Easy Find Lid Easy Find Lid Organization Organization
SystemSystem
TM
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Easy Find LidsEasy Find Lids
Lock-its
Lids snap to the base, to Lids snap to the base, to each other & to Easy Find each other & to Easy Find
Lid containersLid containers
Lid Organization
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No More Clutter!
Easy organization is Easy organization is important important attribute for food storage containersattribute for food storage containers
2009 Rubbermaid Durable Food Storage - Easy Find Lid Organization System -
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Rubbermaid Lock-its
Introducing
2 Cup2 Cup
MSRP: MSRP: $3.69$3.69
3 Cup3 Cup
MSRP: MSRP: $4.19$4.19
14 Cup14 Cup
MSRP: MSRP: $7.99$7.99
9 Cup9 Cup
MSRP: MSRP: $6.99$6.99
7 Cup7 Cup
MSRP: MSRP: $5.99$5.99
5 Cup5 Cup
MSRP: MSRP: $5.49$5.49
24 Cup24 Cup
MSRP: MSRP: $9.99$9.99
40 Cup40 Cup
MSRP: MSRP: $12.49$12.49
DividedDivided
MSRP: MSRP: $6.49$6.49
1.25 1.25 CupCup
MSRP: MSRP: $2.99$2.99
• Available March 2009
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Introducing
Rubbermaid Lock-its
Twin Pk Contents:Twin Pk Contents:- 2 – 5 cup- 2 – 5 cup
MSRP: $7.99MSRP: $7.99
Set Contents:Set Contents:- 2 – 1.25 cup - 2 – 1.25 cup - 1 – 2 cup - 1 – 2 cup- 1 – 3 cup- 1 – 3 cup- 1 – 5 cup- 1 – 5 cup- 1 – 7 cup- 1 – 7 cup
MSRP: $17.99MSRP: $17.99
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Competitive Comparison
RubbermaidLock-its
Snapware Lock & LockSterilite
Ultra-Seal
# Locking Tabs 4 2 4 4
Molded Gasket X
Lids to Base Org X
Nesting Lids X X
Color Match Lids X
Microwave Vent X
100% Airtight X X X X
Durable Base X X X X
MW Safe X X X X
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Rubbermaid Portfolio
NameRubbermaid Easy
Find Lids™Rubbermaid
Produce Saver™Rubbermaid
Lock-itsRubbermaid
Premier
Function &
Message
Durability.
Right Lid. Right Now.
Keeps Produce Fresh & Crisp up to 33%
longer.
Secure Seal. 100% Leak-proof.
Stain Resistant.
Easy Seal. Easy Clean. Easy Store.
Size 5.0 cup 5.0 cup 5.0 cup 5.0 cup
Retail $4.19 $5.29 $5.49 $6.99
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Print Print AdvertisingAdvertising
TV AdvertisingTV Advertising WebWeb PRPRCouponsCoupons MerchandisingMerchandising
Mass Reach - Build Mass Reach - Build AwarenessAwareness
Targeted Awareness Targeted Awareness - Education- Education
Awareness & TrialAwareness & Trial
2009 Marketing Support
Easy Find Lids Organizational System
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