1 Dior Le Premier Siècle de René Gruau Book Launch Event Report Dialogue Space, Beijing, China 2011-10-25.

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Dior “Le Premier Siècle de

René Gruau ”

Book Launch Event Report

Dialogue Space, Beijing, China2011-10-25

《勒内•格鲁瓦的第一个世纪》中文版在中国首次发行

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Event Date

• 25th October, 2011 (Tuesday)

Event Location

• Dialogue Space, Beijing

Event Time

• 8:00 - 9:00 Onsite Venue Shooting

• 11:00 Press Arrive and Cocktail

• 11:00 – 12:00 Book Signature by Mrs. Nissen and Mr.Vincent Leret

• 12:30 – 14:00 Guest Lunch

• 14:30 – 16:30 Press Special Interview with Mrs. Nissen and Mr.Vincent Leret

Total Attendance

• Press presentation: 26 persons from 22 media from Beijing, Shanghai and Hong Kong

• Publication House : 9 persons

• Dior Staff: 5 persons

• Total: 41 persons

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Dior “Le Premier Siècle de René Gruau ” Book LaunchGuest List

Press:

Beijing: VOGUE, Bazaar, Bazaar Art, L'Officiel, L'Officiel Art, Cosmopolitan, ILook, Madam Figaro, Fashion Weekly, Hot Spot, BQ, Psychologies, ShineWork Media CCTV 6, BJ TV Fashion Circle

Shanghai : ELLE, Numero, Noblesse, Grazia, The Bund, Modern Weekly, Chanel Young TV

Hong Kong: Deep Moda

Guest invited by Buclas:

Weipeng Liu, Fei Li, Zizai Guan, Lei Gao, Xi Wang

Paris Guest:

Ms. Nissen Sylvie, Mr. Yann De Saint Sulpice, Mr. Vincent Leret, Ms. Wenxin Zhou

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Dior “Le Premier Siècle de René Gruau ” Book Launch

Outdoor View

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Dior “Le Premier Siècle de René Gruau ” Book Launch

Signature Table

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Dior “Le Premier Siècle de René Gruau ” Book Launch

Exhibition

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Dior “Le Premier Siècle de René Gruau ” Book Launch

Exhibition

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Dior “Le Premier Siècle de René Gruau ” Book Launch

Guest Visiting and Book Signature

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Dior “Le Premier Siècle de René Gruau ” Book Launch

Table Set up for Luncheon

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Dior “Le Premier Siècle de René Gruau ” Book Launch

Guests at the Luncheon

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Dior “Le Premier Siècle de René Gruau ” Book Launch

Special Interview

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Website & Blog Clippings

( YTD: October 27th, 2011 )

Item Page number

Website 4

Micro-Blogger 10

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Editor In Chief Sha Xiao Li from Bazaar

Miss Dior, Diorama, Diorissimo1961Ce dessin représente trois dominos (costume du carnaval de Venise) pour décrire lestrois premiers parfums Dior. Gruau rend ainsi hommage aux grands bals mondainsauxquels Christian Dior participe en s’habillant lui aussi en domino

Diorissimo1956Encre et feutre noir, gouache, aquarelle et crayonPremier dessin publicitaire pour Diorissimo, cette élégante jeune femme futinitialement proposée nue à Christian Dior. Bien que séduit par l’audace dudessinateur, Dior demanda finalement à Gruau de l’habiller d’un fourreau noir…

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This beautiful works comes from the exclusive fashion illustration for Madame Figarro at Rene Gruau’s senectitude.

Dior “Le Premier Siècle de René Gruau ” Book Launch

Mirco- Blog Clippings

Publisher Zhang Xiaodong Madame Figaro

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Dior “Le Premier Siècle de René Gruau ” Book Launch

Mirco- Blog Clippings

Fashion Editor Jin Jing from ELLE

The “Le Premier Siècle de René Gruau ” Book Chinese version will be Launched soon. A lots famous illustrations were drew by Mr.Rene Gruau.Go to buy it!

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Fashion Editor Chen Meng Han from Harper’s Bazaar

Gruau Rene the first century

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Fashion Editor Ji Jing Wei from Grazia

The “Le Premier Siècle de René Gruau ” Book Chinese version will be Launched soon. A lots famous illustrations were drew by Mr.Rene Gruau Like these illustrations and the drawing, I was attracted by them!

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Editor in Chief Xu Ning from from Bazaar Art

I attended an exhibition on a shining day. Rene Gruau For Christian Dior

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PR Agency & Socialite

What kind of the elegance? Is it Couture? Perfume or Art?

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As the most influencer in the 20’s,Mr. Rene Gruau created the best performance on advertising pictures.

Mr.Rene Gruau is also the best friend of Mr. Christian Dior.

He was inspired by the “New Look”, he created very vivid figures of women.

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1980Femme a La rose – Rene Gruau

Very abstract but we smell the rose recognized

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Others

Rene Grua, the man with Dior Perfume.