1 CTO CEO making the transition irv shapiro ceo ishapiro@ifbyphone.com twitter: irvshapiro 312 765 7978.

1

CTO CEOmaking the transition

irv shapiroceo

ishapiro@ifbyphone.comtwitter: irvshapiro

312 765 7978

2

i build companies for a living

metamor technologies (staff 500+, exit 1997)

edventions(staff 50+, exit 2001)

ifbyphone(staff 85 and growing, 4,000 customers,

23 million minutes of phone calls a month,live 2008,

future exit)

3

what is in common across these companies?

i was the first employeecto/cfo/ceo/mail room guy

4

what does that mean?

metamor technlogiessystem integration

first consultant/cfo/sales/recruited the team

edventionsin school educational software

product designer/cto/cfo/recruited the team

ifbyphonevoice based marketing automation

product designer/cto/coder/cfo/sale/customer support,recruited the team

5

founder stylesstay true to yourself

but focus on product

sales

marketing

tech

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product is kingis this easier for a technologist?

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CTO/Founder

not enough

to succeed

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concept/ui/design/coding/finance/legal/accounting/facilities/vendors/

website/seo/ppc/marketing/sales/customer support/recruiter

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transition to a CEO in one word

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Bill Cole, MS, MAThe Mental Game Coach™

Silicon Valley, California

Exquisite self awareness.

High emotional intelligence.

Broad vision with focus on important details.

Nuanced, crisp, superb communication.

Highest regard, caring and respect for clients.

Creative, innovative learner and developer of custom coaching methodologies.

Perceptive, intuitive, curious and inquiring.

Quick study with capacity for deep and wide learning.

Student of coaching and other disciplines that support helping others.

Sincere interest in clients and desire to help.

Continuous learner of themselves and their experiences.

See coaching as a two way interchange of energies and learning's.

Humble, open, nurturing and grateful to the world.

View coaching as a calling, an art and a discipline.

Walking the talk and modeling a good life for their clients.

classic ceo/coach skills

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#1 metrics

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#2 people

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#3 manage to the details

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#4 trust and verify

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#5 over communicate

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in summary

•focus on product•you cannot do it all yourself

•sweat the numbers•hire people smarter than yourself

•trust and verify•over communicate

•exit of millions or build a great lifestyle company

irv shapiroceo

ishapiro@ifbyphone.comtwitter: irvshapiro

312 765 7978