1 Communications Makeover Joe Prespare Cubmaster Pack 23, Burlington Eagle Scout, Class of 1991.

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Communications Makeover

Joe PrespareCubmasterPack 23, BurlingtonEagle Scout, Class of 1991

Communication poses the following questions

What is Brand?

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Communication Poses Questions

What do logos, fonts and colors do?

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Communication Poses Questions

What factors make a strong presence?

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What is Brand

Brand Identifies us

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What is Brand

Drives ROI– Exposure

• Visits, views, followers, brand mentions

– Engagement• Clicks, shares, replies, wall posts, time on site

– Influence• Share of voice, click-troughs, re-visits

– Action• Downloads, leads, forms

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Fonts, Logos, and Colors

What does these images say to you?

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Fonts, Logos, and Colors

What does these images say to you?

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Fonts, Logos, and Colors

What does these images say to you?

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Fonts, Logos, and Colors

What does these images say to you?

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Fonts, Logos, and Colors

What does these images say to you?

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Strong Presence

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Before

Shutterfly Site

Password protected

Individual Logins

Photo Galleries

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Before

Shutterfly Site

Limited Graphical Control

No Analytics

No Forms

Couldn't create landing pages

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Options

Hire a professional Learn CSS and HTML5

Go with content management system – Joomla

DIY Website – Jimdo, Wix, Weebly

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Benefit of DIY Website

No technical skills needed. You can create a website in minutes.

Affordable. Reduce costs by making your

own site changes.

Often includes, free integrated hosting plans.

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After

Jimdo

Free Platform

Large Community

Perfect for scouting

Ease of Use

Templates

Add on Widgets

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Choose a URL

Pick something easyscoutlander.com/publicsite/unithome.aspx?UID=13519

members.tripod.com/~Avon_Troop_274/

ctpack23.com

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Plan, Plan, Plan

Spend time figuring out what you want

Sketch out your layout (Wireframe)

Jimdo has helpguide for scouting

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Plan, Plan, Plan

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Homepage

You want to make

a lasting impression

You want to establish

your brand

Plan, Plan, Plan

Calendar

Google Calendar

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Plan, Plan, Plan

Blog

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Plan, Plan, Plan

Happenings

Can be past, future or present events

Link from home page

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Plan, Plan, Plan

Money-Earning

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Plan, Plan, Plan

Docs

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Plan, Plan, Plan

Volunteers

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Plan, Plan, Plan

About us

Membership

Recruitment

How your

program works

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Plan, Plan, Plan

Members

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Plan, Plan, Plan

Analytics

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Plan, Plan, Plan

Email

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Resources

ctpack23.comjpprespa@gmail.com

Boy Scouts of America

Flickr Photostream

https://www.flickr.com/photos/boyscoutsofamerica

The Marketing Toolbox

http://www.scouting.org/scoutsource/Marketing.aspx

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Questions

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