1 Breakout Session # Carly J. Cox, CFCM, Fellow, Director of Contracts, Peerless Technologies Corporation Jessica Friedman, Director of Marketing, NCMA.
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Breakout Session #
Carly J. Cox, CFCM, Fellow, Director of Contracts, Peerless Technologies Corporation
Jessica Friedman, Director of Marketing, NCMA
Sunday, July 21, 2013
8:15-9:00 AM, 9:15-10:00 AM
Developing Your Chapter’s Social Media Strategy
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What You Must Know About Social Media
• Social Media Platforms– Facebook– Twitter– Linked In– YouTube– Instagram– Blogs/Others
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What You Must Know About Social Media
Platform Primary Feature Benefits
Facebook Connects personal contacts Show & tell
Twitter Small bursts of information Real time updates
Linked In Connects professional contacts Professional networking
Instagram Photo/Video sharing “Scrapbook”
Blogs Robust content Author controlled content
You Tube Video Large audience
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What You Must Know About Social Media
• What’s in it for your chapter?– Brings value – Connects– Communicates– Creates community
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NCMA Chapter Facts
• How NCMA Members Use Social Media*
* Data from 2013 Membership Survey
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What types of posts should I make?
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•LinkedIn – www.ncmahq.org/linkedin– 11,068 members
•YouTube – www.youtube.com/ncmahq– 6,367 views
•Facebook – www.facebook.com/ncmahq– 2,543 likes
•Twitter – www.twitter.com/ncma– 1,776 followers
•Flickr – www.ncmahq.org/flickr– 2,050 photos
Where are NCMA members?
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See What Other Chapters Are Doing
• Specific Chapter Examples– Pentagon Chapter
• First 5 likes get free items
– Dayton Chapter• Register for event through Facebook and receive
event discount
– Others?
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Lessons Learned from the Audience
• Audience participation– What works for you?– What hasn’t worked for you?
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What You Must Know About Social Media
• Make sure people know about your platforms
• Not a one stop solution
• Use multiple marketing strategies to reach the chapter members and non members
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