1. About WATT Officially launch on 2011, (We Are The Trend) is the first 24/7, trinity (Fashion / Music / Film) online entertainment platform For all.

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About WATT• Officially launch on 2011, (We Are The Trend) is the first

24/7, trinity (Fashion / Music / Film) online entertainment platform

• For all to showcase their signed and unsigned talents’ boundless enthusiasm in (Fashion / Music / Film)

• Actively working with industry professionals and brands

• Providing quality entertainment material to the general public

• Monthly Unique Visitors: 36000 (Oct 2012)

• Facebook Total Fans: 13,000, Friends of Fans: 5,000,000 Weekly total reach: 500,000

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What we do “We provide creative solution”

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Case Study: EYE COULD CARE LESS

• Client: Project Eyewear

• Objective:  Promote company brand and increase sales 

• Promotional Strategy: Outfit Contest; Celebrity Judges - Candy盧巧音， PHAT＠ 24HERBS http://watt.asia/campaigns/5

• Candy盧巧音 , PHAT＠ 24HERBS Interview & Endorsement clips http://watt.asia/interview

• News Update: http://www.facebook.com/photo.php?fbid=337405409672274&set=a.188305914582225.48721.131261753619975&type=3&theater

• Product Launch Party: http://www.facebook.com/media/set/?set=a.329529957126486.76751.131261753619975&type=3

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Case Study: Charity Concert for CFCF

Client: CFCF ( Caring For Children Foundation 福幼基金會 )

Objective: To promote the concert event on 7/28

Promotion Strategy: Concert Ticket Giveaways; Over 30 celebrity endorsement clips on Facebook, Weibo and Youku.

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Case Study: Batman: Dark Knightfall

Client: Hot Toys.Ltd (Collector’s Figures Producer)

Objective: To globally promote the company brand and new product launch on social media

Content Strategy: Produced two stop-motion animation video featuring the products

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Case Study: Batman: Dark Knightfall

Result: The clip has hit 1,000,000 views on social media within 12 days. The clip has successfully increased virality and increased brand awareness within a short period of time, and help identified target customers for Hot Toys.

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Case Study: Jun Kung x Brian@24 Herbs Interview

• Reached over 185,000 views on YouTube within a week

• Reached 36,166 people on Facebook within 2 days

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Celebrity Networking

• Having wide networking with industry pros and public figures, we can target influential spokesperson to promote events in a more effective way.

*Only a portion of our celebrity network is displayed

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Social marketing: Promoting through social media

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Why Go Social “Facts about social media in Greater China”

Source: McKinsey Quarterly, comScore, Nielsen, Pewinternet, CNIC

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Influencers = your keys to succeed in social media

• Influencers = Channels to greatly amplify your messages• Identify influencers through data analytics

Your messag

e

Your existing “influencer”

Influencers we may identify

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Locate the right influencer

Influencer or KOL (Key Opinion Leader) may be…- Celebrity- Professional- Blogger- Grass root

How to determine a fan’s influential power?- Activities- Quality & Loyalty of fans- Coverage- Creditability

Messages to spread on weibo

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Weibo as a promotion channel

Product Selling

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Weibo as a promotion channel

Company/Offline events

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Weibo as a promotion channelReal-time reporting corporate events / press conference

Case Study #1Chanel

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Case Studies - Chanel

# of Re-tweet: 31,080 # of Comments: 3795 Fans actively talking about Brad Pitt & the TVC

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Case Studies - Chanel• In Chanel’s weibo

account, the re-tweet and comment count reaches peak on Oct 15;

• The TVC also brings new fans to Chanel’s weibo as well.

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Case Studies - Chanel

The re-tweet pattern:

Case Study #2HTC

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Case Studies - HTC

# of Re-tweet: 4199 # of Comments: 837

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Do you know him?

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His area of Influence – music related matters

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Case Studies - HTC

Most of retweets from this influencer and more comments than origin!

# of Re-tweet: 4199 # of Comments: 837

# of Retweet: 3655 # of Comments: 3069

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What we can do

Thank you