Transcript
09 – Media Control
What we didn’t talk about last week
Class Business
AnnouncementsHenry Jenkins (Friday, September 30,
12:30PM-1:45PM in RTV 245)John Stewart (Friday, September 30)
#IUT205Assignment 1: 10/13
Exam 2: 11/10
Assignment 1
Last time on T205
Exam
Convergence Across Media
General Employment Trends
Prosumer Revolution
The Big QuestionWho has programmed the computer code that governs
these automatic routines?
Who is Controlling your Brain?
Potter’s Hypothesis
Ownership patterns show a strong movement toward concentration and
away from localism.
Mine
But also towards individualism
Media Control
Two Competing Values
Cross-Ownership & Control
Issues of Concern
Power
Concentration of Power
Controls Information
The instrument (the telescreen, it was called) could be dimmed, but there was no way of shutting it off completely.
April and May, 1986
Two Competing Values
Localism - Power among as many people as possible
Efficiency - Concentration of power
State vs federal
Lots of different choicesOr
A few cheap dependable choices
Localism
Power among as many people as possible
Populist
Closer to the hands of the people
Power of the individual
Media starts at the local level
Who decides who gets access to a limited spectrum?
Radio - Geographic regions and limited power
Public Interest
Limited Ownership
The sevens
7 AM7 FM7 TV
The Twelves
12 AM12 FM12 TV
Telecommunications Act -1996
Deregulation
Complex Systems
Undiscovered Country
Why?
Political and Business Climate
Efficiency
Concentration of power
ConcentrationConsolidationCentralization
Goal
Gain MoneyGain Resources
Media Consolidation
Bigger companies mean less voices
Trend to greater concentration
The Big Six
Bertlesman
BMGSony – BMG
RTL Group (TV)Gruner + Jahr (Magazines)
Random House
The Big Five
DisneyABC
Disney ChannelDisney Television
Toon DisneyTouchstone Television
A&E (37.5% with Hearst and GE)Lifetime Network (50%)ESPN (80% with Hearst)
ESPN2 (80% with Hearst)ESPN Classic (80% with Hearst)ESPN West (80% with Hearst)ESPNews (80% with Hearst)
Buena Vista TelevisionBiography Channel (with GE and Hearst)
History Channel (37.5% with Hearst and GE)Classic Sports Network
E! (35%)
General ElectricNBC
A & E (with Disney and Hearst)American Movie Classics (25%)
Biography Channel (with Disney and Hearst)Bravo (50%)
Bravo InternationalCNBC
Court TV (with Time Warner)Fox Sports NetHistory Channel (with Disney and Hearst)
Independent Film ChannelMSG NetworkMSNBC (50%)
National Geographic WorldwideNews Sport
PrimePrism (with Rainbow, a subsidiary of Cablevision, and Liberty Media, a subsidiary of TCI)
Romance ClassicsSports Channel Cincinnati, Chicago, Florida, New England, Pacific, Ohio, Philadelphia
News Corp
FoxFox Family Channel (50%)
Fox News Channelfx (50% with TCI's Liberty Media)
fxM (50% with TCI's Liberty Media)Fox Sports Net (25% with TCI, GE and Cablevision)
The National Geographic Channel (50%)FIT TV Partnership
Regional networks, including TV Guide Channel and Fox Sports New York
Time WarnerTurner Broadcasting
WBHBO (75%)Cinemax
HBO Direct BroadcastCourt TV (33% with GE)
TBS SuperstationTurner Classic Movies
TNTCartoon Network
Comedy Central (37.5% with Viacom)Sega Channel
OVATION (50%)Women's Information Television (WIN) (partial)
TVKO (75%)4 regional all-news channels
CNNCNN/SI (with Sports Illustrated)
CNNfn (financial network)CNNRadio
Headline NewsSportsouth
CNN InternationalCNN Airport Network
ViacommCBS UPN
NickelodeonMTV
M2: Music TelevisionVH1
ShowtimeNick at Nite's TVLand
Paramount Networks Comedy Central (50% with Time Warner)TNN: The Nashville Network
Movie ChannelFLIX
All News Channel (50%)Sundance Channel (45%)Midwest Sports ChannelCBS Telenoticias (30%)
Home Team Sports (66% with News Corporation)
Can Con
Advantages& Disadvantages
Cross-Ownership & Control
Types of Concentration
Radio
TV
Movies
Media Company
1Radio
TV
Movies
Media Company
2Radio
TV
Movies
Media Company
3
Horizontal Merger
Vertical Merger
Conglomerate Merger
MegaMerger
International Perspective
Concentration of Advertising Agencies
Concentration of Advertisers
PepsiCo
• PepsiCo Americas Foods• PepsiCo Americas Beverages• Restaurants (Yum! Brands)
Issues of Concern
Deregulation
Change in Content
Harmful content?
Lack of Access
Internet
Zombie Shark II- What do you mean you give it away for free?
7 billion producers and distributors
The individual producer
owner and distributor
Rule 1
The network gravitates toward free
…Or is this just another sale?
Who controls the past controls the future; who controls the present
controls the past.
Who do you let control
your media?
Media Control
Two Competing Valuesand a third
Cross-Ownership & Control
Issues of Concern
Next – Effects!
14
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