Transcript
Maker to Market
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by Darla Huang
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About meDarla Huang
Digital Product Manager
UX Design Manager
Analyst
https://uk.linkedin.com/in/darlahuang
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Why Does UX Matter
Success Experience
You
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It’s All About User
Who are they?
What do they like/dislike?
Where can I find them?
How do they think?
What do they feel?
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How do they react?
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Where to Start
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What Is Persona
“A persona is a representation of the goals and behavior
of a hypothesized group of users.”
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Person-Focused Research
Stakeholder interview
Field studies Surveys
Focus groups
Observation
Click stream
analysis
Secondary data analisys
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Why PersonaAgree!
Agre
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Explore the needs
Embody solution
Generate possible solution
Evaluate Risk / Verify assumption
Iteration Design:Spiral Model
Identify
DesignBuild
AssessStart
End
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How Many
{
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How Long Does It Take
source: https://www.nngroup.com/articles/persona-budgets/
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Elements of Persona
Profile Scenario Other details
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Create Your Own Persona
START!
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Part 1 A4
You got 3 minutes
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• 3
(eg / / / / ... )
Tips
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Part 1 or Persona
You got 10 minutes
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• UserUser
Tips
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Part 2 &
You got 2 minutes
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• UserUser
Tips
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Part 2 Approach! 2
You got 3 minutes
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•
• User
Tips
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Part 3 // 2
You got 10 minutes, 5 minutes per person
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• User
• User Quote
Tips
Profile
Scenario
Other details or
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Part 3 /
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•
Tips
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Step 3 /Persona
You got 15 minutes
• User
• Quote
• Bio
Tips
- User - Goals - Frustrations
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Step 4
Persona
/
You got 2 minutes
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Book & Tool
https://xtensio.com/
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Thank you!https://uk.linkedin.com/in/darlahuang
darla.huang@hearttw.com
LTUX.Taipei
ltuxtaipei@gmail.com
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