Transcript
7月欧洲之行分享
7月欧洲之行
(汇丰银行)
(联合利华) (维珍集团)
(励展集团)
(巴黎银行)(罗斯柴尔德)
百年老店的故事
励展集团
汇丰银行
品牌的力量——联合利华旗下品牌
联合利华旗下品牌
Unilever Foodsolutions
我们的客户包括:肯德基、必胜客、真功夫、俏江南、辛香汇、星巴克等,和他们一起,饮食策划将美食带给了千家万户。
食品个人护理
家庭护理 其他
Health, hygiene & beauty
Unilever aims to help people feel good, look
good and get more out of life. At the heart of
this mission is hygiene - and health through
hygiene.
品牌的力量——维珍集团
维珍航空维珍铁路The Trainline.com (网上火车票订购服务)维珍汽车维珍饮料维珍音乐节维珍音乐维珍电台维珍唱片维珍出版维珍假日维珍限量版高级酒店业务维珍理财维珍信用卡维珍联合 慈善机构维珍Ware - 服饰品牉
Virgin Active健康俱乐部连锁维珍体验日维珍移动Virgin Games: 在线游戏与赌博业务,维珍互动Virgin Play游戏发行商维珍大卖场Virgin MegastoresVirgin.net 维珍数码(Virgin Digital)维珍婚礼用品店维珍化妆品维珍珠宝维珍电器(Virgin Electronics) - 原先为“维珍脉冲公司”
神秘的家族
巴黎银行
罗斯柴尔德
卫哲2010.10
10月美国行分享
10月美国行分享
到访公司(四个工作日+双休日)
(专业人士的SNS) (票务B2C,SNS应用)
(B2B论坛,社区运营) (PPC投放)
(Facebook上最大的游戏公司)(Alibaba收购,E-Bay卖家服务)(云通讯,SME通讯)(B2B Leads)
(SEO)(云计算服务)
(SAAS,HR和绩效管理)
(硅谷最成功的两家风投公司)
到访公司(四个工作日+双休日)
团建活劢
• Airshow
(飞行表演)
• Napa 酒庄之旅
• NBA季前赛
巧遇有趣的人
• Ed Lu Astronaut
(卢杰华裔宇航员)
到访公司(四个工作日+双休日)
第一大体会:五年来硅谷又一次近来创业高潮,Why?
• 云计算 降低服务器投入门槛
• SNS 降低Customer Acquisition Marketing门槛
• SAAS 降低客户付费使用门槛
The SaaS & SNS Disruption-Changing the Game for all Stakeholders
云+Saas+SNS,改变所有参与者的游戏规则
Customer
VendorInvestor
用户门槛
营销门槛投资门槛
第二大体会:开放和生态圈,第三斱有多大,平台有多大!
公司 开放程度 第三方公司收入
0
千万美元
过亿美元
过10亿美元
公司 开放程度 第三方公司收入
0
千万美元
过亿美元
过10亿美元
E-Bay/Paypal的唯一亮点!
• Paypal对用户体验极致的追求!
E-Bay没有,也丌怎么来Paypal用!
• Paypal对用户体验极致的追求!
整整一层! 眼部监视仪等所有设备
单向玻璃
单向玻璃
Director PD 用户数据
Google产品劢态 1 —搜索产品
• 1. Product Search
• 2. Ad-Connect
• 结论:治软肋,结构化搜索体验!
Google产品劢态 2 —中小企业SAAS,云计算服务
• 1. G-mail 专业级mail
• 2. Calendar 日程管理
• 特点
1. 企业应用从个人应用杀入
2. 多用户协同工具
3. 大量第三斱SAAS软件
4. 300万用户 200万付费用户 10-20亿美元收入
Google\Gmail+Salesforce, Enemy+Friend=Frienemy!
“I have better visibility across my business and can take action, without logging
into lots of different apps”
对云计算的重新理解
• SAAS
• PAAS
• IAAS
访问的公司中10之8,9上云啦!Why?
1.成本60-70%
2.可靠性和SPIKE(波峰)!
3.Amazon云计算给第三斱预做了开发环境!
The Cloud Computing Ecosystem is Growing Rapidly
云计算生态圈高速发展!
Infrastructure as a Service (IaaS)
Platform as a Service (PaaS)
Software as a Service (SaaS)
Better Apps, Lower TCO
Build Better, More Scalable Apps at a Lower Cost
Eliminate Hardware and Software Infrastructure
Why it MattersLayers Leaders Rising
Enterprise Cloud Adoption is Accelerating
海量的云用户!
Momentum to Date
3M+ companies3K every day
$1.6B+ revenue82K+ companies
490,000 developers102B objects on S3
Reaching a Tipping Point
“Cloud Computing is the #1 strategic technology of 2010….By 2012, 20% of businesses will own no IT assets”
“Every enterprise should be roadmapping their adoption of the cloud”
“Cloud Services are a $42B market……Cloudsourcing takes the cloud to the next step”
170 enterprises400K+ users
Cloud Technology: CloudWorks Breaks Down SAAS Silos
关键:云计算服务供应商和连接云之间,云和非云系统的工具
Others
• Identity, Security, &
Compliance
• Context &
Aggregation
• Integration &
Delivery
IT Business
Break down my
SaaS Silos
Unleash information
where I work
SalesWorks PeopleWorks
对SNS的重新理解
• Linked-in ,专业人士的SNS!
• Facebook ,winners take all 赢家通吃
Facebook – Some Interesting Stats
数据和SNS的KPI
• More than 500M users (250M one year ago)多于5亿用户
– 70% outside the US (70%美国以外)
– 50% log on in any given day (每天50%登录)
– Average user has 130 friends (每个人平均130个好友)
– Average user creates more than 90 pieces of
content every month (每个用户每月90个新内容)
• More than 100M mobile users (1亿手机用户)
• More than 15% of traffic to major portals comes from
Facebook (为其他门户带去15%的流量)
• Translated into 70 languages(4个人翻译70种语言)
KPI
KPI
KPI
KPI
Where Users are Spending Their Time
用户时间都花在哪儿啦!
Demographics – It’s not just for College Kids Anymore年轻人推动中老年人!
• Rapid growth in older
demographics
• Rapid growth in ―non
tech‖ markets
• Does it ―lose its cool
factor‖ among younger
users?
Younger+older=Youngolder!
淘宝,QQ,Facebook
High-Teens!
The Social Graph - ―Going Global‖ is a No Brainer
真正全球化!
Global+Local=Glocal!
连卖票的都沾光!
对SNS的重新理解
• 数据本身就是用户的,丌是平台的!
• 隐私开放权在用户自己!丌在平台!
• 实名信用
• 内容平均产生,My space, Twitter 头部内容,他人跟随
• 简单,My space 秀自己,Facebook为别人使用而设计
• News Feed推送,高质量信息
• 开放:极度的隐私保护,造就极度开放
• 工具:极度爽,丌断优化
LinkedIn’s Mission
• Connect the world’s professionals
to make them more productive
and successful
Truly Global 也是全球化!
Latin America:5M
Canada: 2.8M
Oceania:
1.5M
US: 37M
Europe: 17M
Asia: 11MME: 1.5M
Africa: 2M
80M+ members
+3M / month, 1 new member / second
8000万用户!
Accelerating Growth 加速,加速!!
50
40
30
20
10
0
80
70
60
2005 2006 2007 2008 2009 2010
International
Domestic
Year
2003
2004
Members (MM)
0.85
1.6
2005
2006
2007
2008
2009
4.4
8.5
10
33
57
2010 90+
The Professional Profile of Record
最大的应用是“信用”!
Anne ChiuDirector, MobileCurrent Co: Microsoft
Internet Industry| Seattle
Previous Co: Google| San Francisco | High Tech
Education: Stanford University
Connections: 500+ | Recommendations: 8
De-facto way for business people to manage their professional brand
The Professional Profile of Record
个人信用丌是认证出来的!
The Professional Profile of Record
个人信用丌是认证出来的!
Opportunities and Insights
Groups
Answers
Company profiles
Signal
Career Explorer
转向中小企业应用!
Premium subscriptions 居然也有会员费!
Marketing Solutions 广告收入!
Recruiting Solutions
Jobs
RecruiterTalent Direct
Recruitment AdsCareer Pages
Brand & Media
Talent Acquisition
招人和被招!
对SAAS的重新认识
• No software 到NOT software
• SAAS B2B 先从 Business people 开始
• Customer x User x ARPU
User 数是关键,User价值和User体验
• SAAS中加入SNS后的力量
当SAAS遇到SNS
• Sales force Chatter
• Eventbrite 零成本Marketing
• Successfactors Aliway 阿里味儿+People Soft!
Impact of Social Content on Purchase Decisions
Harnessing both social networks and experts
are keys to driving demand
口碑相传更胜以往!
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