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Automotive Stand Out from the Crowd - Defining Your Company’s Value Proposition

Determine your company’s value proposition and bring consistency to your communications and clarity for customers, prospects, suppliers, employees, and others. Tom demonstrated…

Automotive Jaguar Land Rover: An Overview

This document is designed to provide you with an overview of the Jaguar Land Rover Group and an insight into the global Jaguar brand.

Business Look, Lead, Love, Learn: Four Steps to Better Business, a Better Life, and Conquering Complexity

From the 2014 AICPA E.D.G.E. Conference: It's a new world in the workplace. Groundbreaking shifts in regulation, demographics, leadership and technology mean that "business…

Business Creating MOONSHOTS with BRANDS by Peter Fisk

A brilliant brand can add 10-25% to your market value. The best way to make a good brand brilliant is to reframe it around customers ... what it enables your customer to…