Determine your company’s value proposition and bring consistency to your communications and clarity for customers, prospects, suppliers, employees, and others. Tom demonstrated…
From the 2014 AICPA E.D.G.E. Conference: It's a new world in the workplace. Groundbreaking shifts in regulation, demographics, leadership and technology mean that "business…
A brilliant brand can add 10-25% to your market value. The best way to make a good brand brilliant is to reframe it around customers ... what it enables your customer to…