1 CONTENT Chapter 1 Introduction Chapter 2 Industry Profile Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Company Profile Literature Review Objectives…

• “Sales management is the attainment of sales force goals in an effective and efficient manner through planning, training, leading, and controlling organizational resources”…

Managing Retailing INSTITUTE OF INFORMATION TECHNOLOGY & MANAGEMENT (IITM) Submitted in partial fulfilment of the requirements for the award of the degree of Bachelor…

RETAILING Introduction - Subir Guha What Is Retailing? Retailing is defined as a conclusive set of activities or steps used to sell products or services to consumers. Retailer…

MBA Project Report on Retail 1. RETAIL CONCEPT The distribution of consumer products begins with the producer and ends at the ultimate consumer. Between the producer and…

1. Project Report on Retail Marketing in IndiaExecutive SummaryThe Indian retail industry is now beginning to evolve in the line with thetransformation that has swept other…

1.LESSON 1AN OVERVIEW OF RETAILING Introduction The word 'Retail' is derived from a French word with the prefix re and theverb tailer meaning to cut again. Evidently,…

Project Report on Retail Marketing in India Executive Summary The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other…

Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are a part of an integrated system called the supply chain. A retailer…

Retail Marketing includes all the activities involved in selling goods or services directly to final consumes for personal, non-business use. Any organization selling to…