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CA ROBERT J. FOSTER University of Rochester THE WORK OF THE NEW ECONOMY: Consumers, Brands, and Value Creation QUALITATIVE RESEARCH AND KNOWING CONSUMERS Several years ago,…

Documents CAN.MODIFIED.2007.22.4.707

CATHE WORK OF THE NEW ECONOMY: Consumers,Brands, and Value Creation ROBERT J. FOSTER University of Rochester QUALITATIVE RESEARCH AND KNOWING CONSUMERS Several years ago,…