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Marketing Why Great Marketers Must Be Great Skeptics

Rand Fishkin's presentation on the application of skepticism in web marketing.

Business Formal reportforthebirdseng202d

For The Birds April 17, 2014 [For The Birds] For The Birds: Recommendation for Stronger Media Presence and Better Visual Website 4/17/2014 Prepared for: Dawn Buondonno Prepared…

Internet Brighton CRO Meetup #1 - Oh Boy These AB tests Sure Look Like Bullshit to Me

1. Oh Boy!These A/B tests appear tobe bullshit! 2. @OptimiseOrDie• UX, Analytics, Testing and Innovation• Started doing testing & CRO 2004• Split tested over 40M…

Internet Digital Impact 2014 - Oh Boy These AB tests sure look like Bullshit to me

1. Oh Boy!These A/B tests appearto be bullshit! 2. @OptimiseOrDie• UX and Analytics (1999)• User Centred Design (2001)• Agile, Startups, No budget (2003)• Funnel…

Technology Elite Camp 2013 - Estonia

1. Shut the fuck up and listen!Psychology, Split testing & The Web 2. What about the top 30 Questions?@OptimiseOrDie 3. @OptimiseOrDie• UX and Analytics (1999)• User…

Technology Conversion Tools of the Conversion Pros

1. Toolkits of the CRO Professionals 2. @OptimiseOrDie• UX and Analytics (1999)• User Centred Design (2001)• Agile, Startups, No budget (2003)• Funnel optimisation…

Internet John lewis lego craig sullivan 1335

1. Oh Boy!These A/B tests appearto be bullshit! 2. @OptimiseOrDie• UX and Analytics (1999)• User Centred Design (2001)• Agile, Startups, No budget (2003)• Funnel…

Travel English presentation Kakapu Travel

1. Current Travel Agency situation 2. Kakapu Travel's Strategy Dear Incoming Our intention is that you to become part of our team in Kakapu Travel, a totally different…

Technology Redesigning KFF.org: Battle Entropy

1. REDESIGNING KFF.ORGBattle Entropy 2. Where We Started What was happening in 2003? • Facebook was a college network.• MySpace & Friendster were cool. • No Twitter.…