Why aren’t users clicking that big red Donate button you created? Why can’t they complete your online form? User experience experts Jennifer Romano Bergstrom and John…

User Experience (UX) can be confusing, unless you are a practitioner. This introductory presentation defines user experience, shows you how to do it, how to evaluate web…

Presentation for BBDO Moscow Digital Wordshop in September, 2009 (http://www.wacademy.ru/courses/digital) about communication strategy in Digital Age

This slideshow was a part of an invited workshop presented on September 1, 2011 at Plymouth University as a part of the Your Idea, Our Health Conference.

These slides summarize the research findings from the Pearson Social Media in Higher Education Survey for 2010.

Content marketing for doctors and dentists is the buzz phrase of the year. Whether you’re looking to improve your search engine visibility, inbound traffic, conversions,…

The Income Access Group recently attended GiGse 2014 in San Francisco. We took part in a number of insightful sessions, and have compiled a short presentation highlighting…

How to Grow a Product with a User Journey Brandon Owens - http://linkedin.com/in/brandonowens Mauricio Estrella - http://linkedin.com/in/mestrella Too often growth is assumed…

We've all said it. "Content is king". It rolls off the tongue. But what does it actually mean? Content is a Facebook post, a tweet, an email, a radio jingle,…

Traditional word of mouth (WOM) is alive and well, with referrals from a family member or close friend remaining the dominant source of leads for REALTORS®. However, our…