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Business War of the Worlds and the new brand principles

1. War of the Worldsand the new principles of brand communication Ian Thomaswww.newtradition.co.uk 2. Back in 1938 – on the eve of war in Europe – a radio broadcast by…

Documents Chapter 17 Seitel Pr11e

Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 17-1  IMC is the intersection of:  Marketing  Advertising  Sales promotion  Public relations…

News & Politics The Islamic movement and Iranian intelligence activities in Nigeria

1. 1 A fter carrying out a bold attack inside the upscale Westgate Mall in Nairobi in September 2013, the Somali militant group al-Shabab succeeded in recapturing the media…