Marketing Myopia by Theodore Levitt Group No.8: Alex Elwood Nikolas Foster Blake Overall Shaelee Pittenger Lorelei Wilson What is Myopia • Nearsightedness--not inherited.…
The Marketing Concept and Process The Marketing Concept: What It Is and What It Is Not • The marketing concept has suffered in two ways: First, it has been established…
1. 15 BEST i960 We always know when an HBR article hits the big time. Journalists write about it, pundits talk about it, executives routecopiesof it around the organization,…
Chapter 7 – Building a Guerrilla Marketing Plan Customer satisfaction is when you sell something that does not return to someone who does. -- Stanley Marcus, co-founder,…
Marketing of Services CLASS: MBA SEMESTER: III ACADEMIC CONSULTANT: Ms Riju Agarwal Singh 1 1 Course Objectives Course aims at providing insights to – …
Christies Auction 2000 Actress Judy Garland’s slippers from ‘Wizard of Oz’, was sold for over $80,000 (actual cost $12.50) Actor Christopher Reeve’s Super…
J. of the Acad. Mark. Sci. (2009) 37:47–60 DOI 10.1007/s11747-008-0099-8 CONCEPTUAL/THEORETICAL PAPER Peter Drucker on marketing: an exploration of five tenets Can Uslay…
PRODUCT LINE PRODUCT LINE A group of products clubbed together by virtue of satisfying a particular class of needs or distributed through the same channel or possessing common…