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Documents estee lauder case final

A. Case Abstract Brief Profile and History Estée Lauder is a major American corporation based in New York City. Estée Lauder is one of the world’s leading a manufacturer…

Documents Integrated Marketing Communications

Integrated Marketing Communications The use of Testimonials in the Marketing Campaign µPorsche Design¶ Table of contents 1 2 Introduction of the perfume µThe Essence¶…

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1.   2. What is a Brand? “ A multi-dimensional consumer value, delivered consistently.” A name, sign, symbol, or design, tagline or a combination, intended to identify…

Documents MARKETING MANAGEMENT 12 th edition KotlerKeller 17 Designing and Managing Integrated Marketing...

Slide 1 MARKETING MANAGEMENT 12 th edition KotlerKeller 17 Designing and Managing Integrated Marketing Communications Slide 2 17-2 Chapter Questions What is the role of marketing…