A. Case Abstract Brief Profile and History Estée Lauder is a major American corporation based in New York City. Estée Lauder is one of the world’s leading a manufacturer…
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1. 2. What is a Brand? “ A multi-dimensional consumer value, delivered consistently.” A name, sign, symbol, or design, tagline or a combination, intended to identify…
Slide 1 MARKETING MANAGEMENT 12 th edition KotlerKeller 17 Designing and Managing Integrated Marketing Communications Slide 2 17-2 Chapter Questions What is the role of marketing…