GREEN MARKETING-AN EXPLORATORY RESEARCH ON CONSUMERS IN BANGALORE CITY Hemantha Y Senior Faculty, Institute of Fashion Technology Kerala (IFTK) Email: [email protected]…

1. GREEN MARKETING Members 2. Introduction  "Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended…

1. Rajat Sharma 2. In recent years the term green marketing have cometo prominence and reflects growing concern ofincrease in exploitation of our environment.The implications…

Green Marketing Initiatives Introduction The term Green Marketing came into dominance in the late 1980s & early 1990s GM began in Europe in the early 1980s when certain…

Winter Project Report on “Green Marketing- A New Dimension In Marketing Era” Submitted to: Mrs. Megha Bhatia Project Supervisor by Shobhit Agrawal Roll No.0989143 BBA-…

1.   2. GREEN MARKETING BY M.UMAIR YOUNUS 3. Introduction Marketing of Environmentally safe Products Minimize negative effects on the physical EnvironmentEcological concerns…

1. MODERN MARKETING CONCEPTS 2. Buzz Marketing Relationship MarketingCross-Culture MarketingModern Marketing ConceptsGreen MarketingMobile MarketingTele MarketingWeb Marketing…

Slide 1GREEN MARKETING Slide 2 CONTENTS Introduction What is green marketing ? History Why green marketing? Green marketing mix Examples Conclusion Slide 3 Introduction Environmental…

Consumer awareness TABLE OF CONTENTS Certificate by Guide 2 Acknowledgement 3 CHAPTER NO. CHAPTER TITLE PAGE NO. 1. Introduction 5-27 2. Review of Literature 28-34 3. Need,…

SUSTAINABILITY MARKETING PRIMER A note from the editor – I derive immense pleasure to launch first edition of the magazine ‚Sustainability Marketing Primer‛ and to…