Introduction to marketing management Introduction to marketing management Chapter 1: Marketing Function NEELA MULTANI What is marketing? Marketing is identifying and meeting…
Important terminologies Need and Want and Demand Need â constitute the basic requirements for the existence of life. water, milk, food Want â arises when the basic needs…
COMMUNICATION STRATEGY Advertising goes hand in hand with economic growth. With economic liberalization & increasing rural prosperity, marketers are keen to inform villagers…
1. Task 4 Savannah Hardwick 2. Advert Analysis and Comparison 1These two adverts from competing supermarkets Morrison's and Aldi have both released Christmas advertisements…
1. BY: TIFFANY CHU 2. - Campaign launched in Jan 2011 - Celebrate love of coffee with real Dunkin’ Donuts consumers“’’The love that our customers have for Dunkin’…
Chapter 1 Understanding Marketing The future is not ahead of us. It has already happened. Philip Kotler The learning objectives: What is Market? What is Marketing and marketing…