Your social media team is falling short -- and it's not their fault. It's time to reevaluate your business objectives and SPARK across departments. Learn how to…
Earlier this year we were all ears with the launch of our biennial user survey, which was answered by over 2,000 users of the Europeana.eu website. Every two years, we conduct…
A presentation by Olga Koz at the Kansas Library Association, College and University Libraries Section (CULS) Spring 2014 Conference. The rapid pace of change in today's…
UX (or User Experience) incorporating usability studies, ethnographic research, and service design, is now being actively embraced by librarians. This presentation details…
Web Communities for content, commerce, and customer retention Cynthia Typaldos Founder and CEO, RealCommunities, Inc Silicon Valley Chapter of the American Marketing Association…
Survey results and suggestions from Real Estate Professionals around the Country Assembled by Bill Lublin, combined with suggestions for course development and marketing…
Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement…