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CHAPTER SUMMARIES WHY STUDY MARKETING RESEARCH? A. Marketing research is the systematic inquiry that provides information to guide marketing decisions. 1). The expanded American…

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• • • Chi-square test is the commonly applied test of statistical significance and for the measures of correlation, the contingency coefficient can be worked out. The…

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THE IMPACT OF ALIENATION ON POLICE OFFICERS' SENSE OF MASTERY AND THEIR SUBSEQUENT WILLINGNESS TO PARTICIPATE IN PROACTIVE ENFORCEMENT by ROBERT CAMILLE ANKONY DISSERTATION…

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Thurstone & Likert Scale Thurstone & Likert Scale Thurstone Father of attitude measurement. STEPS: 1. Generate statements that describe specific attitudes that people…