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Chapter 8 Marketing Plan Authors: Prof. Keegan, Prof. Malcolm Presenters: M. Azadi M. Tabatabaei Objectives Marketing planning Tactical and Strategic Marketing Plans Marketing…

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1. Marketing Plan Authors: Prof. Keegan, Prof. Malcolm Presenters:M. Azadi M. Tabatabaei Chapter 8 2. Objectives Marketing planning Tactical and Strategic Marketing Plans…

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1. A Refresher on Brands, Branding and Business Strategy 2. A consistent investment in a high-performing brand is an assurance to shareholders of the promise of future cash…

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