1 PROJECT TITLE: “EMPIRICAL STUDY OF BRAND IMAGE OF ITC WILLS LIFE STYLE” 2 ABSTRACT Brand image refers to rational measurements like quality and strength of the brand.…
Magazine bloom www.bloommagazine.co.uk • @bloommag • Find us on Facebook HOLYWOOD ISSUE 23 • NOVEMBER 2014 Keeping Holywood in the Picture! bloommagazine.co.uk 3 @bloommagBloom…