Documents M ARY L OU R OBERTS April 2010 INTEGRATING SMM into YOUR ORGANIZATION and YOUR MARKETING MIX April.....

Slide 1 M ARY L OU R OBERTS April 2010 INTEGRATING SMM into YOUR ORGANIZATION and YOUR MARKETING MIX April 15, 2010 Slide 2 M ARY L OU R OBERTS April 2010 REMEMBER THE HIERARCHY…