Listening without a plan to respond to or utilize the insight gathered is a waste of time. Organizations that maximize social media technology embrace the information from…
Fluent, the Social Influence Marketing report from Razorfish, introducing the SIM Scores of 5-6 brands in 4 industries (Net Sentiment for the Brand / Net Sentiment for the…
The Social Web is changing web search and the search engine business. This change poses challenges and brings opportunities. The challenges are the theme for other presentations,…
Dipping One’s Toes in the Social Networking Stream Doug Johnson www.doug-johnson.com ALA Annual June 27, 2008 Who am I? Who are you? Before After Handouts Purpose To get…