This is a basic introduction to some of the digital marketing principles. It gives a broad introduction to most things online. It is quite long and usually takes a few hours…
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to…
"Social Promotion for Movies - A Practical Guide" covers most everything film producers and publicists need to know to begin identifying, outreaching and engaging…
An overview of 10 distinguishing ideas of social marketing for social change. These ideas are drawn from the book, "Social marketing and social change: Strategies and…
The Emergence of open and flexible Social Networks like Facebook and Twitter, and their willingness to keep the APIs open gave rise to huge market for Social Media Marketing…
Chapter 9 Product, Services, and Branding Strategies Multiple Choice 1. If you are looking for enlightenment in all the wrong places, _____ companies are eager to help. Feeling…
With today’s customers actively engaging in social media, the world of marketing and customer service has fundamentally changed. Customers control the conversation and…
Facebook recently instituted some major changes to their platform that greatly affect marketers. To help you navigate this shift, I have created a white paper that will help…