Neal Cabage shares the key strategic lessons learned from his experience starting and running an online startup.

The 6 market dynamics that determine whether a startup or product opportunity are going to succeed.

Why do some startups succeed while so many do not? The answer is simple - Strategy. This presentation addresses the question by introducing several conceptual frameworks…

The Startup Heuristics (also known as the 18 rules of startup strategy) provides a conceptual framework for quickly and easily apply strategy best practices to your startup.

Creating a simple and well articulated startup vision statement is harder than it seems but a necessary step to clarity. This slide deck steps you through the process and…

The Business Model Archetypes are seven fundamental business “personalities” upon which any business model can be developed. By providing the context of all available…

Startup opportunity discovery and evaluation. In this presentation the authors of The Smarter Startup demonstrate a systematic approach to surfacing and evaluating startup…