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The impact of brand extension strategy on the brand equity of fast moving consumer goods (fmcg) in egypt
Documents The impact of brand extension strategy on the brand equity of fast moving consumer goods (fmcg) in.....

1. European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.6, No.21, 2014 154 The Impact of Brand Extension Strategy…