Publishing content online isn't quite as easy as hitting the publish button. With millions of pieces of content being 'published' daily, how do you make sure…

This document is part manifesto & part employee handbook. It’s part of who we are and who we want to be. It's how we define our culture.

Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia…

The talk I gave on September 16 in Ottawa at the Social Media Breakfast hosted at Gowlings (organized by Simon Chen)

This is a presentation about viral media. It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO,…

Slideshare has an awesome traffic potential... ONLY if you know how to tap into it. Learn more: Slideshare Traffic Case Study: From 0 to 243,000 Views in 30 Days http://www.trafficgenerationcafe.com/slideshare-traffic/…

This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation…

The Science behind Viral Marketing is a look at the key factors that drive growth in viral marketing. (Hint, the most important factor is not the one everyone expects.) It…

WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf). Audiences: marketers, advertisers, strategists.

Approaching a job search can be a daunting task for any professional, but the UX world has a unique set of challenges. Our field is still relatively new, job titles and responsibilities…