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Documents Slide ©2004 by Christopher Lovelock and Jochen Wirtz Services Marketing 5/E 4 - 1 Chapter 4...

Slide 1Slide ©2004 by Christopher Lovelock and Jochen Wirtz Services Marketing 5/E 4 - 1 Chapter 4 Creating the Service Product Slide 2 Slide ©2004 by Christopher Lovelock…

Business Présentation 4b

1. CAT2000 GSM Evolution Towards UMTS IFT6275 Shouwen Zhang Fuman Jin 2. IMT- 2000 Goals Global system for wireless communications Multi-environment operation Vehicular Pedestrian…

Documents Principles of Marketing Lecture-8. Today’s Topics.

Principles of Marketing Lecture-8 Todayâs Topics Pricing Meaning of Price Price The amount of money or items with utility needed to acquire a product. Utility is an attribute…