MINOR PROJECT ON HDFC Standard Life Insurance Company Ltd CUSTOMER-BUYING BEHAVIOR Submitted In Partial Fulfillment of the Requirement Of Bachelor of Business Administration…
Introduction Objectives • What are services? • Why services marketing? • Service and Technology • Characteristics of Services Compared to Goods • Services Marketing…
The Nature of Services Learning Objectives s Classify a service into one of four categories using the service process matrix. s Describe a service using the four dimensions…
Services Marketing If You want these slides then send me at E-mail at [email_address] or call me at 09910665814 Contact: 09910668814 Pankaj Kumar (RBS ) Chapter 1 INTRODUCTION…
1. / Chapter INTRODUCTION TO SERVICES This chapter's objectives are to 1. 2. 3. 1. 1. Explain what services are and identify important trends in services. Explain the…
How AAA transformed their business process improving the customer experience April 16, 2009 Andrew Kramer, PMG Evan Maxey, AAA Agenda Business Context Problem: Service Request…
How AAA transformed their business process improving the customer experience April 16, 2009 Andrew Kramer, PMG Evan Maxey, AAA Agenda Business Context Problem: Service Request…
1 2 Welcome to the 2011 Impact Sourcing Conference. Our theme, Impact Sourcing: An Emerging Path to Sustainable Job Creation speaks for itself. This conference is supported…