Chapter 1: New Perspectives on Marketing in the Service Economy Overview of Chapter 1 Why Study Services? What are Services? The Marketing Challenges Posed by Services The…
SERVICE MARKETING IN HEALTHCARE INDUSTRY APOLLO HOSPITALS PRESENTED BY : SALONI NANDA BBA (4519/09) INTRODUCTION TO HEALTHCARE INDUSTRY Healthcare industry is a wide and…
Why Study Services? (1) Services dominate economy in most nations Understanding services offers you personal competitive advantages Importance of service sector…
Why Study Services? (1) Services dominate economy in most nations Understanding services offers you personal competitive advantages Importance of service sector…
1. Service Innovation- Models and Theories Ian Miles [email_address] 2. Mission for today 3. Images of Services Think: what data could we use to test these? Jobs…
TYBMS - SEM V Prof. Hemant Kombrabail CREATING THE SERVICE PRODUCT All service organizations face choices about the types of products to offer and the operational procedures…
INDUSTRIAL ANALYSIS TOURISM (2008-2010) 1 Declaration I here by declare, to the best of my knowledge and belief, that this project titled “Industrial Analysis on Tourism”…