Documents S-D Logic The Service Ecosystem Reflections upon Systems Theories and Service Research Robert F....

Slide 1S-D Logic The Service Ecosystem Reflections upon Systems Theories and Service Research Robert F. Lusch Muzzy Chair in Entrepreneurship & Innovation University…

Documents S-D Logic Relationship: Toward Service-Dominant Logic Transcendence and Unification Presentation to....

Slide 1S-D Logic Relationship: Toward Service-Dominant Logic Transcendence and Unification Presentation to Relationship Marketing Summit December 13, 2007 Robert F. Lusch,…