MARKETÌNG MANAGEMENT 12 th edition 1 Defining Marketing for the 21 st Century Kotler Keller 1-2 Chapter Questions Why is marketing important? What is the scope of marketing?…

1. 2 Developing Marketing Strategies and PlansMarketing Management, 13th ed 2. Chapter Questions • How does marketing affect customer value? • How is strategic planning…

1. Developing MarketingStrategies and Plans Marketing Management, 13 thed 2 2. Chapter Questions How does marketing affect customer value? How is strategic planning carried…

1. Developing MarketingStrategies and Plans Marketing Management, 13 thed 2 2. Chapter Questions How does marketing affect customer value? How is strategic planning carried…

1. Developing MarketingStrategies and Plans Marketing Management, 13 thed 2 2. Chapter Questions How does marketing affect customer value? How is strategic planning carried…

1. Developing MarketingStrategies and Plans Marketing Management, 13 thed 2 2. Chapter Questions How does marketing affect customer value? How is strategic planning carried…

MARKETING MANAGEMENT 12th edition 2 Developing Marketing Strategies and Plans Kotler Keller Figure 2.1 The Value Delivery Process 2-2 Nike Creates Value 2-3 3 V¶s Approach…

1. MARKETING MANAGEMENT12th edition2DevelopingMarketingStrategies and PlansKotler Keller 2. 2-2Chapter Questions• How does marketing affect customervalue?• How is strategic…

Kotler Keller 02 Developing Marketing Strategies and Plans Marketing Management, 13th ed 2 1 Copyright © 2009 Pearson Education, Inc.  Publishing as Prentice Hall 2-2…

MARKETING MANAGEMENT 12th edition 2 Developing Marketing Strategies and Plans Kotler Keller Chapter Questions How does marketing affect customer value? How is strategic planning…