As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide…
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process…
CENTRE FOR DISTANCE EDUCATION ANNA UNIVERSITY CHENNAI: CHENNAI – 600 025 Centre for Distance Education College of Engineering Study Centre Set9 Calendar Year Batch -2011…
1. The Global Launch of the first Consumer-centric Home Fashion Licensing Idea January 2008 2. Contents Introduction Why Project Starshop?What’s in it for you?Starshop…
1. KNOW YOUR CONSUMER GROW YOUR BUSINESS 2013 POCKET REFERENCE BOOK:VIETNAM 2. AN UNCOMMON SENSE OF THE CONSUMER. Underst a n d w h a t p e o p l e w a t c h , what th e…
1. THE HOME OF THE AMERICAN MADE JOB AUNTIE SUE & UNCLE BOB’S USED JOB SHACK Nov 13th 2012 – HOT NEW JOB LEADS Published every TUESDAY – WEDNESDAY – THURSDAY…
INTEGRATED MARKETING COMMUNICATIONS BY PROF. SHIVAKUMAR. R. SHARMA MMS – III SEMESTER PILLAI INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH MUMBAI UNIVERSITY COURSE CONTENTS…