This feature is supported by agency and client advertising AGENCY FOCUS S ince taking over as Group CEO at Leo Burnett SA 18 months ago, Andrew Fasedemi has set his sights…
PRINCIPLES OF MARKETING MARKETING AND COMMUNICATION INSTITUTE UNIVERSITY OF THE GAMBIA STUDENT NAME:ALI SANKANU LECTURER: Mr. Yahya Bah MARKETING is the management process…
1. Role of Integrated Marketing Communications Overview 2. A Definition Integrated Marketing Communication…..is a process for planning, executing & monitoring the brand…
MANAGEMENT PROCESS & ORGANIZATIONAL BEHAVIOUR Course Code: Credit Units: Course Objective To help the students gain understanding of the functions and responsibilities…
Customer Relationship Management Prof Ashish K Mitra What is CRM? Multiple Choice : a. b. c. d. Sales Force Automation applications A marketing buzz word A corporate philosophy…
Consumer Attitude towards Asian Paints 1. INTRODUCTION While marketing any product we have to understand the behavior and attitude of the consumers. The attitude of the consumers…
Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary…
´rural or urban, old or young, white or black, malls or kirana shops, so on, people from every nook and corner needs everything which is available @ retail store. But what…
MARKETING AS A CONCEPT Customer orientation Competition orientation Ability to respond to environmental changes MARKETING AS A PROCESS Both buyer and seller must have something…