This slide show includes all the course contents for the subject of Services Marketing.

Journal of Hospitality Marketing & Management, 18:421–444, 2009 Copyright © Taylor & Francis Group, LLC ISSN: 1936-8623 print/1936-8631 online DOI: 10.1080/19368620902799643…

“T HE IMPACT OF CUSTOMER RELATIONSHIP MARKETING TACTICS ON CUSTOMER LOYALTY ” SUMMER PLACEMENT REPORT Submitted to MAHATMA GANDHI UNIVERSITY, KOTTAYAM In Partial Fulfillment…

LIVE PROJECT MARKETING OF LEISURE SERVICES (PVR CINEMAS) Submitted in partial fulfillment of MASTERS OF BUSINESS ADMINISTRATION ACADEMIC SESSION: 2010-12 Submitted by: Nitish…

This article was downloaded by: [B-on Consortium - 2007] On: 3 January 2011 Access details: Access Details: [subscription number 919435511] Publisher Routledge Informa Ltd…

1. Chaffey: Internet Marketing, 2nd edition Chapter 1 An introduction to Internet marketingExercises (p. 36)Self-assessment exercises1. Which measures can companies use to…

Customer Relationship Building on the Internet in B2B Marketing: A Proposed Typology Author(s): L. Jean Harrison-Walker and Sue E. Neeley Reviewed work(s): Source: Journal…

E-CRM: customer relationship marketing in the hotel industry Diana Luck London Metropolitan University, London, UK Geoff Lancaster London Metropolitan University, London,…

Marketing Segmentation and Political Marketing Declan P Bannon Paisley Business School, University of Paisley, Paisley, PA1 2BE 0141-8483377 [email protected] Abstract…

Approaches to Customer Analysis Understanding Buyer’s Behavior • Irrespective of whether the marketing planner is operating in a consumer, industrial or organizational…