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Documents final_ssm_project-11

Types of Advertising Rational creative approaches 1) Comparative advertising: Comparison is made in terms of one or more product attributes. Types of comparative advertising…

Documents Personal Selling

Personal Selling Needs Satisfaction Selling Sales Management Marketing 6228 Personal Selling Basic Types of Selling Approaches 1. Stimulus-Response 2. Need Satisfaction 3.…

Business Hmi Capabilities Deck Email 0311

1. Harte-Hanks Market Intelligence Demand Generation and Targeting Solutions for the business technology market 2. About Harte-Hanks Market Intelligence A leading provider…

Documents Consumer Behavior in Services

Consumer Behavior in Services Stages in Consumer Decision Making and Evaluation of Services The Purchase Process for Services Prepurchase Stage Service Encounter Stage Post-Encounter…

Documents Material Management

MATERIAL MANAGEMENT PROJECT-2 1. MATERIAL MANAGEMENT Material Management is an important element in any project s management since it involves issues related to buying, storing,…

Documents Symbiosis MBA ( Hospital & Healthcare ) 09-11 Batch Profile

2009-11 3% 11% 25% 11% 50% Medical Graduates 7% 30% 63% Pure Sciences Allied Sciences B.E. Others 0-1 year 1-3 years More than 3 years Name Qualification Summer Internship…

Documents Pitch book ppt with team bios and testimonials

1. Manhattan The Hamptons Connecticut Brooklyn Riverdale Hudson Valley Metro NJ SELLING WITH THE HARKOV LEWIS TEAM THE HARKOV LEWIS TEAM EXCLUSIVE MARKETING/TECHNOLOGY PROPOSAL…

Documents Comercial

Medi-Caps Institute of Techno Management Managing commercial risk: a China case study Submitted To Prof. Gopal Sing Jadhav Submitted By Vijendra Thakre Chandresh Chouadhrey…

Documents Children and Marketing

Children and Marketing Presented by Richard Lee Consumer Behaviour Why do marketers target children? 1. 2. 3. Preadolescent children represent a substantial and significant…

Documents BOOST ppt

HMM in 1972 planned to enter in malted milk food industry by launching its product µBOOST¶ Malted milk food market was divided into 2 segments: White powder segment Brown…