Invited to sit on a panel together with Paul Holmes at the PR Forum held in Bucharest March 26, Pascal shared thoughts about the Big Data tsunami which is deeply transforming…

MARKETING MANAGEMENT TERM PROJECT ON TABLE OF CONTENTS  Executive Summary  Objective of the Study  Methodology  Industrial Profile  Coca-Cola Profile  Coca-Cola…

CONSUMER BEHAVIOUR BBA Marketing Personal Consumer The individual who buys goods and services for his or her own use, for household use, for the use of a family member, or…

Corporate Social Responsibility in Branding A study of The Body Shop's visitors' attitudes and purchase decisions Authors: Amanda Lundmark Sara Lundgren Elsalhy…

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The 2007 Dealer eBusiness Performance Study: THE NEW BUYING INFLUENCES In partnernship with: 2007 Dealer eBusiness Key Contributors Performance Study Kevin Root, Vice President,…

THE RETURN ON A SHARE Quantifying the Monetary Value of Social Sharing New Analysis Calculates Dollar Value and In�uence of Sharing on Purchase Decisions; Shows Online…

Sustaining brand relevance with the connected consumer Opinion LeaderConnected world Blessing in disguise In FocusShare this In Focus 2 Share this Mobile has been cast as…

Webchutney works with leading companies in India by developing award winning and memorable experiences for brands to connect, engage with and build sustained relationships…