View the 2014 edition of the largest empirical study in strategic communication, corporate communications and public relations worldwide. Conducted by an international research…

What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win…

The team at North social breaks out 9 ways that brands could be using social media, but probably aren't. A good read for anyone wondering how the world of social media…

Careers in Public Relations Guide from the Chartered Institute of Public Relations and the Public Relations Consultants Association.

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"In the name of ALLAH, most Gracious, most Compassionate". UNIVERSITY OF EDUCATION LOWER MALL CAMPUS LAHORE 1 P akistan Telecommunication Company Limited (PTCL)…

1 Does social media have an impact on consumer-brand relationships? An investigation into trust, commitment, brand personality and the engagement in social media David Nichols,…

Chapter-1 Introduction Retailing is evolving into a global, high-tech business. Wal-Mart is now the world’s largest corporation and has become the largest food retailer…

INTRODUCTION OF THE TOPIC Welfare includes anything that is done for the comfort and improvement of employees and is provided over and above the wages. Welfare helps in keeping…