Introduction to Consumer Behavior Learning Objectives What is CB? Why is it necessary to study CB? Who needs to study CB? The ‘Dark’ side of CB We Are Consumers 24-7!…

1. Consumer behaviorThe overview of buying process 2. Why to study consumers behavior?The study of consumers helps firms andorganizations improve their marketingstrategies…

SUBJECT : CONSUMER BEHAVIOUR TOPICS : MOTIVATION LEARNING ATTITUDE STANDARD : T.Y.B.M.M. DATE : 14 / 08 / 2010. GROUP MEMBERS: KADHIJA BURHANPURWALA – 07 ANUJA DATE –…

1. Prof. Prashant Kumar Gupta Jain College of BBA, BCA and B.Com. 2. Consumer Buying Behavior The buying behavior of final consumers—individuals and households who buy…

Slide 1Motivation Prabu Doss. K [email protected] Slide 2 Introduction Needs are the essence of the marketing concept Slide 3 According to psychologists most people experience…

1. “IN THE NAME OF”1 2. GROUP MEMBERSSHADABMAZHARALI NAWAZDURRANI HUSSAIN SAQLAIN HINA AFZALSHAH15428151052 3. REPORT“ENTERPRENEURSHIP”3 4. SUBMITTED TO:SIR ATHER…

1. Consumer MotivationUNIT 5 CONSUMER MOTIVATION AND and Involvement INVOLVEMENTObjectivesAfter having gone through this unit, you should be able to:• explain the concept…

Slide 1 Copyright © 2006 Pearson Education Canada Inc. Chapter 3 Motivation and Involvement Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das Slide 2 Copyright ©…

Slide 1 The Psychology of the Person Chapter 7 Trait Approach Naomi Wagner, Ph.D Lecture Outlines Based on Burger, 8 th edition Slide 2 Personality as Trait Dimension The…

Leon G. Schiffman & Leslie Lazar Kanuk âConsumer Behaviorâ 8th edition, Prentice Hall â 2006 0* Chapter No: 09 Chapter Name: Motivation Learning Objectives Leon G.…